Private Label Foods, Inc. Introduces New Ria’s Brand of Pasta Sauce

Rochester, New York – November 10, 2007 – Private Label Foods, Inc., the nation’s leading manufacture of quality private label sauces, introduces the new Ria’s brand of pasta sauce. Ria’s upscale pasta sauce is available in Vodka Cream, Roasted Garlic, Red Carbonara, Puttanesca, Arrabbiata, and Marinara versions.

These healthy and delicious pasta sauces are made with the highest quality ingredients. “Ria’s is an upscale label with all natural ingredients. We grind our own garlic, we use the best herbs and seasonings, and extra virgin olive oil,” says Bonnie Lavorato, Vice President of Private Label Foods.

Ria’s labels will stand out on any store shelf because of their high quality original design. Each label is adorned with a custom illustration of the Ria’s character – a working woman who can still offer a fine dining experience in her own kitchen. All of the Ria’s sauces contain a key ingredient, which is highlighted by a photograph. The Roasted Garlic label has an image of garlic bulbs, while the Arrabbiata features red peppers as the most important flavor profile ingredient,” Lavorato says. The blend of design, illustration and photography matches with the delicious blend of flavors in every jar of Ria’s.

“Most companies use pictures of vegetables or Gram or Gramps, but I wanted something different to stand out. I want the shoppers to relate to the label and see a fine dining experience,” Lavorato comments.

The new Ria’s sauce will be showcased at the PLMA’s 2007 Private Label Trade Show in Chicago, IL on November 11-13. To get more information or if interested in carrying the Ria’s line visit the Private Label Foods booth or contact Private Label Foods, Inc. directly at 585.254.9205.

About Private Label Foods, Inc.

In business for 20 years, Private Label Foods, Inc. is housed in the original Ragu facility in Rochester, N.Y. The manufacturing facility is 125,000 square feet with state-of-the-art equipment. Private Label Foods, Inc. is a worldwide manufacturer and distributor of sauces as well as provider of custom private label solutions. Their own product lines include salad dressing, hot sauce, pasta sauce, cocktail sauce, salsa, wing sauce, marinade, barbecue sauce and infused olive oil.
For more information visit www.privatelabelfoods.com or call 585.254.9205.