Low Book Sales is the Most Branded Car Dealer in Utah According to Brand the Brain
November 11, 2007 (PRLEAP.COM) Business NewsLow Book Sales®, the largest independent car dealer in Utah, is also the most branded independent car dealer in the state according to Brand the Brain℠, an independent perceptual study conducted in 2006. Due to aggressive television, radio, print, and bulk mail campaigns, Low Book Sales has established itself as a household name in Utah.
Some Utah residents say that you cannot surf through the radio channels without hearing at least one of Low Book Sales’ popular jingles. “We have a message to deliver to the community,” offers David Nielson, President & CEO of Low Book Sales. “Why not put a message out that is fun, full of energy, and familiar?”
According to the Brand the Brain study, out of thousands of those surveyed, 11% said that Low Book Sales was the first name that came to mind when they thought of car dealers. It was this result that gave Low Book Sales the number one ranking. This type of penetration shows how vastly popular name branding can be for corporations. Some other examples of highly effective branding could be the Apple® Ipod® becoming the generic term for an MP3 player, or a Sharpie® being requested as the generic term for a marker.
While Low Book Sales is not the generic term for a car dealer, they are not to be overlooked in the Utah market. The annual budget for Nielson’s marketing machine is well over $1,000,000.00 for the radio spots alone. There has also been a fair amount of television advertising to compliment the radio campaigns.
Apple® and iPod® are registered trademarks of Apple Inc.
SHARPIE® and SANFORD® are registered trademarks of SANFORD or its affiliates.
About Low Book Sales®
Low Book Sales® is the largest independent car dealer in Utah with locations in Lindon City of Utah County, Salt Lake City of Salt Lake County, and Ogden City of Weber County. (www.lowbooksales.com) Low Book Sales was established over 11 years ago, and is known for catchy jingles, and phrases such as "Apply Today • Drive Away," "A Better Way To Buy A Car," and "Building Customers For Life." The Low Book Sales Foundation donates $50.00 from every vehicle sold to charitable causes. Recent donations have gone to help victims of Hurricane Katrina, patients of Primary Children’s Medical Center, victims of drunk driving accidents, The Festival of Trees, and other good causes. You can read more about these donations at www.lbsfoundation.com.
company: Low Book Sales
contact person: Travis Adams Irish