Seattle Start-up, Twenty20, Grabs CES Innovations 2008 Design Award for VholdR, New Way to Shoot Action Video and Share it Online

November 14, 2007 (PRLEAP.COM) Technology News
Seattle, WA — Seattle Internet startup Twenty20's newest product, VholdRTM, was selected as a Consumer Electronics Show (CES) Innovations 2008 Design and Engineering Award Honoree in the personal electronics product category. VholdRTM was judged by a preeminent panel of independent industrial designers, engineers, and members of the press. Honors went to VholdRTM for breaking new ground: it's a small, lightweight, rugged, wearable camcorder specially designed for capturing action video and sharing it online with ease.

"We are pleased to receive this recognition." says Twenty20 founder Marc Barros. "VholdRTM is a complete redesign of the traditional camcorder, removing the need for your hands while simplifying the recording experience to a single button; ON –or- OFF. Connect VholdRTM to your computer and in a single click your videos will be available on for all your friends to watch.”

Twenty20's VholdRTM ( weighs just a few ounces, fits in the palm of your hand, and records TV quality video and audio to a MicroSD memory card. Its armored, brushed aluminum body protects VholdRTM in the rain, snow, and mud. Small grooves on VholdR's body are designed to couple with various mounts so the camera can be worn on your helmet, goggles, or handlebars.

Connect VholdRTM to your computer with the USB cable and VholdRTM Desktop will take care of the rest. VholdR Desktop, FREE PC software included with VholdRTM, enables you to watch, tag, and seamlessly share all your videos to No longer will you have to upload a single video at a time, but rather select all or multiple videos and watch them go live on

For years, sports enthusiasts captured action video with helmet cams—a nice name for an external lens, wires, and batteries that connected directly to your traditional camcorder to store the video while riding. The heavy and unbalanced contraptions were cumbersome, expensive, and prohibitive to sharing video online.

"Now," says Barros, "VholdR's 'Hands-Free Shoot, Click-to-Share' design will make shooting and sharing action video a reality for the 60 million Americans who ski, snowboard, ride motorcycles, kayak, climb, or participate in the latest outdoor sports adventures.”

Barros expects VholdRTM to be available in December, 2007. The company is currently taking orders for the product.

VholdRTM will be displayed at the 2008 International Consumer Electronics Show, January 7-10, in Las Vegas, Nevada, in the Innovations 2008 Design and Engineering Award Honoree Showcase, booth #71831. But, journalists and other media professionals have the distinct honor of getting the scoop on VholdRTM well before January: VholdRTM will be shown on the East Coast at the CES New York Press Preview on November 13, 2007. For more information, contact Twenty20 at 866-397-6920, or visit the show Web site:

Seattle-based Internet startup Twenty20 invents easy ways to "Shoot and Share" action video. Twenty20 products are sold through a network of sports retailers and also online. For more information, visit

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Contact: Marc Barros, CEO, Twenty20 Inc., Seattle, WA, 866-397-6920,,