November 15, 2007 (PRLEAP.COM) Technology News
BEVERLY HILLS, California ¡V November 15, 2007 ¡V PeerBox by Nareos, a popular mobile social networking service, announced at the Mobile Asia Congress in Macau today that it has expanded to Southeast Asia through a deal with leading wireless application service provider, Playwork Company Ltd., to offer mobile P2P access and social networking to thousands of users in Thailand.

¡§I am proud that PeerBox is expanding its reach into Southeast Asia,¡¨ said Alexander Lazovsky, CEO of Nareos. ¡§Through this partnership, we introduce Thai mobile users to on-the-go entertainment through PeerBox. For the first time, mobile users will be able to socialize, create and share content without being tied to a computer!¡¨
Through the PeerBox - Playwork partnership, Thai mobile phone users will be able to watch, upload and share pictures and videos through PeerBox Mobile. As the only mobile application incorporating P2P file-sharing, on-device access to millions of songs, videos and pictures, and a social networking platform, PeerBox Mobile enables users to access and share unlimited content.
The deal is supported by Advanced Info Service (AIS), the leading cellular carrier in Thailand with over 22 million subscribers. AIS will invest in direct to consumer marketing of the mobile service to promote it to its subscribers.
Sarita Watanachan, Mobile Services Marketing Manager of Playwork Company said, ¡§As the leading wireless content provider in Thailand, we¡¦ve identified PeerBox as the premier partner to bring our users an innovative mobile entertainment service.¡¨
This partnership comes on the heels of the recently announced partnership between PeerBox and Metacafe, the world¡¦s leading online entertainment site.
Playwork will distribute and promote PeerBox through its mobile portal, Bluetooth kiosks and printed advertising campaigns, expecting to bring over 20,000 new registered users monthly.


About Nareos
Nareos Inc. is a privately held company, headquartered in Beverly Hills, CA. Nareos was established in January 2005, and develops know-how and services at the junction of Mobile Social Networking and Peer-to-Peer Networking. The company¡¦s innovative P2P file-sharing core technology is protected by seven international patent applications.
The company¡¦s flagship product, PeerBox„§ Mobile, is the first true peer-to-peer service for the mobile, incorporating global P2P file-sharing, legitimate on-device access to millions of songs, videos and pictures, and a social networking platform. PeerBox Mobile enables users to access and share unlimited content.
For more information, please visit

About Playwork
Founded in 2004, Playwork Company Limited is the leading contents & services provider, based in Bangkok Thailand, providing the best quality distribution channels for the developers.

¡§Software Mall¡¨ is Playwork¡¦s expert distribution platform for delivery of licensed mobile software, and the No.1 distributed channel for mobile software in Thailand. Playwork focus to provide the software & application on mobile device to customers globally.

Visit for more information about Playwork.

Media Contact:
Gabriella Lawrence
Ruder Finn for Nareos
Tel: + 972 2 589 2011