Beer League Hockey Opens Online Store

July 06, 2005 (PRLEAP.COM) Sports News
"The adult recreational hockey community is very proud of who they are," says co-founder Glen Trainor, "and they want to show their true colours to everyone."

From t-shirts, hoodies, beer steins and wall clocks set 15 minutes fast, "so you'll never be late for another game" offers their customers two high quality designs each with a separate tag line.

Beer League Hockey: Avoiding domestic responsibility for over thirty years.
Puck U: everyone on campus scores.

"We're finding that these logos are popular with both the men and women hockey players," says Trainor, "it seems that women hockey players have just as much class as the men." has reached an international audience in a niche market. Adult recreational hockey registration, despite the NHL lockout and decreased ratings, is on the rise in both Canada and the USA.

The launch of the online store comes on the July 1st (Canada Day) and July 4th (Independence Day) weekend to celebrate the passion both countries share for the sport.