YELLOW7 Forms Interactive PR Alliance with Michael A. Burns & Associates

November 16, 2007 (PRLEAP.COM) Business News
Headquartered in Little Elm, Texas, YELLOW7, has formed an alliance with Michael A. Burns & Associates Inc. (MB&A), one of the largest PR firms in the Southwest, to create a one-stop resource for developing, launching and managing online PR campaigns. A full-service Internet marketing company, YELLOW7 offers a broad range of interactive marketing services, including blogs, consumer-generated media, online branding, site optimization and content management. Dallas-based MB&A specializes in media-centric marketing campaigns that are national or international in scope.

According to Jason Burgess, managing director of YELLOW7, the two agencies have joined forces to capitalize on the skyrocketing demand for emerging social media.

“A recent study showed that 93% of journalists now visit online press rooms,” Burgess said. “The Internet is becoming a primary engine in the field of journalism, not only as a tool for reporters and editors, but also as a powerful—possibly the most powerful—communications medium.

“We’re partnering with MB&A to create a team that combines online capabilities with broad-based expertise in traditional, off-line media relations. Together, the whole is greater than the sum of the parts.”

Michael A. Burns, CEO of MB&A, said: “Social media campaigns not only require Internet technology expertise, but strategic communication services as well. By combining our media relations skills with Yellow 7’s Internet capabilities, we can offer clients a one-stop resource for social media solutions.”

About YELLOW7 Interactive
YELLOW7 Interactive is a new media and search-focused agency with over 10 years experience in website design and optimization. A specialist in developing rich media solutions online, YELLOW7 works with clients on a per project basis or on a multi-level, multi-functional marketing strategy. For more information, visit