Toot! Toot!*: Create Magazine features Jeff Fisher LogoMotives identity designs

November 24, 2007 (PRLEAP.COM) Business News
(Portland, OR) - The recently released November-December 2007 issue of the industry publication Create Magazine features two logo designs from Jeff Fisher, the Engineer of Creative Identity for the Portland-based firm Jeff Fisher LogoMotives. The identities for the Irish web development firm DesignEire and a self-promotion piece honoring designer Milton Glaser are highlighted in a feature on the magazine's online Create Network logo Image Battle competition.

Membership in the Create Network, on the publication's website, is free. Members may post blogs, share creative news, participate in an online forum, present a limited portfolio of work examples, and participate in activities such as the Image Battle. Paid memberships provide visitors additional resources and information.

The Image Battle creates a competition between two pieces of work in a variety of classifications. Members may then vote for favorites in each category. The Create Magazine Network section article shows the seven highest ranked logo designs. Two of those identities are by designer Jeff Fisher.

The DesignEire logo was produced for a web development company located in Dublin, Ireland. The design won a Summit Creative Award (Silver) and appears in the books The Big Book of Logos 3, New Logo World (Japan), Graphically Speaking, Global Corporate Identity, and Logo Design for Small Business 2. It was also once critiqued by the UK newspaper The Sunday Times.

Create Magazine erroneously notes that the Milton Glaser image was designed for the design icon. In fact, it was created for, and will appear in, the upcoming book "A Tribute to Celebrities" from author Pedro Guitton and Spanish publisher Index Book.

Jeff Fisher has received nearly 575 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. This past month, his book, "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands," was released by HOW Books, an imprint of F+W Publications. His first book, "The Savvy Designerâs Guide to Success," was released in late 2004.

(* If I don't "toot!" my own horn, no one else will.)