December 02, 2007 (PRLEAP.COM) Business News
Following the grand success of its official two launch parties in Toronto and Montreal last month- the book has taken the fashion lover by storm.

The idea sprung from Eye Candy’s directors, Ravin Bhavnani and Angelos Angeli who saw the niche and the interest that the publication could generate. The executive team set off to create the perfect coffee table book (it is referred to as a book because of its giant size). According to Mr. Bhavnani, “The results of decades of relentless advertising and marketing bombardment of the human mind will result in the evolution of a new type of consumer, a consumer that is no longer sensitive to the stimulation of the written word.”

The Volumes offers clients a unique Tri-Visual Marketing package. The advertiser will not only be featured in the hard copy format, but will also benefit by being featured in both the Interactive Art format (the online version which offers hotlinks on the ad for instant purchase) and in the Giant Screen Format, (which allows clients to broadcast their brand campaigns at exclusive events, such as: the L’Oréal Fashion Week and Formula 1 Weekend, Montreal). This interactive element enforces the buyer-seller relationship to a higher degree than any other publication.

The book was designed to display the most ‘en vogue’ fashionable art. Featured in the premier issue are the works of world renowned photographers: Howard Schatz, Sacha Dean Biyan, Nigel Riches, Paul Alexander, Yanick Déry, Mario Miotti and illustrator Peggy Moquay. These prestigious relationships evolved into a purely fashion photography book that contains absolutely no editorial content. According to Robin Kay, President and Executive Director of the Fashion Design Council of Canada, “Eye Candy, The Volumes speaks to the Fashion Council’s successful efforts in the globalization of Canadian Fashion”.

Eye Candy Media Group is an international based company specializing in outdoor broadcasting at prestigious cultural and sport events worldwide, and also owns creative and production divisions: Eye Candy Studios®, and Eye Candy Music®. Eye Candy; The Volumes, the newest addition to the group has plans to launch globally, further publications. The Volumes, which is priced at $9.99 will be distributed across Canada at Chapters/Indigo and magazine stores. The book will also be available at boutique hotels in Montreal, Toronto and Vancouver, and other elite locations. The Volumes will be published twice a year and is available in both online and print subscription.