BARE BODY ESSENTIALS BRINGS ‘PATRICIA MILTON’ TO INDIA

Bangalore: Bare Body Essentials, India’s first high-end retail destination dedicated to personal care, cosmetics and perfumes, today launched the STARDUST make-up collection - 2007-08 from PATRICIA MILTON. The product was unveiled by Monica Kocarikova, noted Italian Model turned stylist, who showcased the make-up collection in a live make-over demonstration at Bare Body Essential store at Brigade Road.

The renowned Italian Brand, PATRICIA MILTON, has stepped into India for the first time to provide quality cosmetic products to satisfy the high segment, elite cosmetic shoppers. The brand provides luxury make-up range covering all segments such as lips, face, eyes, hair, nails and skin. The Patricia Milton Stardust make-up collection is the combination of all these products under one single package available in classy shades of white, black and silver packaging.
Speaking at the launch, Luca Campagna, Vice President of Patricia Milton said, “We are exporting the Patricia Milton brand to over 20 countries worldwide now and we are more than happy to bring it to India. We believe in ‘Intelligent Beauty’ as the optimal solution to today’s beauty needs. The Patricia Milton Stardust collection offers a complete package of products designed to satisfy one’s beauty quotient. Quality and essence of our tradition is maintained by the fact that the entire cosmetic production, management and monitoring process is done internally by us.”
Malcom A, Marketing Manager, Bare Body Essentials said, “Patricia Milton has already received amazing feedback from the customers. With the launch of the new Stardust gold collection, we expect the brand to do well.”
Shubhankar Thakur, Business Operations Head said, “Bare Body Essentials gives quality luxury cosmetics for the discerning Indian consumer. The response so far has been very encouraging and we are eager to launch more products and stores across India.”


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About Patricia Milton
Patricia Milton was founded in 1954 as a cosmetic division of the pharmaceutical company, Chimipharma. It began by developing and producing skin care treatments and then went on to develop an interest in make-up. Its avant-garde scientific and technological research programmes soon led to the creation of new, top quality lines. In its 50 years of existence, our label has tenaciously pursued its objective of good value for money, winning over increasingly large market quotas worldwide
Patricia Milton products are currently distributed in over 20 different countries. The company was also one of the founders of Cosmexport, the Italian cosmetics industry export promotion consortium.

Patricia Milton was one of the first companies in the cosmetics sector to obtain ISO 9002 certification and was the first to obtain VISION 2000 certification.

About Bare Body Essentials
Bare Body Essentials is India's first high end retail destination dedicated to imported personal care cosmetics and perfumes
Bare Body Essentials is spread over three thousand square feet and stocks about fifty high end cosmetics brands from across the world - for both men and women in alpha premium celebrity and speciality categories. Apart from retailing high end brands the store also offers specialised grooming services to its customers.
The promoters plan to launch a chain of Bare Body Essentials in all the major cities across India.