Making every click count: 12 top strategies for PPC success by Coast Digital

December 10, 2007 (PRLEAP.COM) Technology News
Coast Digital have launched a free 23-page publication designed to help businesses get the most out of paid search. With the continuing growth in spend around pay per click – following a 52% increase last year – this timely publication identifies advertising techniques which can really help accelerate sales and profits.

Written in conjunction with Coast Digital’s team of search marketing specialists and with commentary from Mark McCann of Google, the advisory guide contains 12 top strategies for success.

For example, find out the right way to set up a successful campaign; leverage the tools provided by Google; chose the right keywords and bidding strategies; and advice on how to beat your competitors.

Packed with hints, tips and insights from Coast Digital clients, the publication is an invaluable tool for any business looking to unlock the phenomenal potential of pay per click.

Ashley Fletcher, Search Marketing Specialist at Coast Digital comments:

“We recognise that the paid search market is becoming more complex and the competition for keywords ever more intense. This guide was written to help businesses assess their existing PPC activities and understand the potential of fully optimised campaigns. We hope that users will find it a very useful and informative document.”

Download ‘Making every click count’ at

Notes to Editors

About Coast Digital

Coast Digital is an award-winning digital marketing agency. Committed to delivering tangible results and marketing you can measure, Coast Digital specialise in consultancy, design and build, and digital marketing, offering clients an end-to-end solution. The company, founded in 2002, has been recognised by New Media Age as one of the UK’s Top 100 Interactive Agencies. Coast Digital has proven expertise in the retail, financial, health and travel sectors. Current clients include Slendertone, WeightWatchers and Swatch. Find out more at

Media Enquiries:

Coast Digital

Debbi Francis, Marketing Executive – 01206 737878