Coast Digital launch a new-look website for Waterscape - Britain's official guide to canals, rivers and lakes

December 10, 2007 (PRLEAP.COM) Technology News
Coast Digital is delighted to have launched a fantastic new-look Waterscape website for British Waterways. The development of the site has been a long-term project involving a range of Coast Digitalís services including consultancy and online marketing. is Britainís official guide to canals, rivers and lakes. It is owned by British Waterways who look after the nationís 2,200 miles of inland waterways.

At the outset of the project Coast Digital conducted a user experience review of the existing website. From this we produced a series of recommendations for improvements.

These recommendations were carried forward with the development of wireframes and revisions to information architecture. Design templates were integrated to the clientís content management system.

Throughout the project and as the site took shape, we advised the client regarding optimisation. In conjunction with this activity we produced a best practice guide for search engine optimisation.

The end result is the new Waterscape website which offers a complete guide to enjoying life by the water. The site is easy-to-navigate and creates a strong sense of emotional engagement.

Nicky Ross, Marketing Services Manager, Waterscape commented: ďThe new site is attractive and highly usable with over 700,000 pages of information. We are delighted with the excellent advice we have received from Coast Digital.Ē

Notes to Editors

About Coast Digital

Coast Digital is an award-winning digital marketing agency. Committed to delivering tangible results & marketing you can measure, Coast Digital specialise in consultancy, design and build, & digital marketing, offering clients an end-to-end solution. The company, founded in 2002, is recognised by New Media Age as one of the UKís Top 100 Interactive Agencies; also ranked 15th in the Sunday Times Tech Track 100 & 17th in the Deloitte Technology Fast 50. Coast Digital has proven expertise in the retail, financial, health & travel sectors. Current clients include Slendertone, WeightWatchers & Swatch. Find out more at

Media Enquiries:

Coast Digital

Debbi Francis, Marketing Manager Ė 0870 460 9344