B2B Marketing Firm Stretches Consumer Muscle

July 14, 2005 (PRLEAP.COM) Business News
Change. It’s the key to surviving in the business world. Harnessing change and its steady stream of pitfall and opportunities is the spotlight of FLUX Business Communication’s refreshed logo, identity and new website (www.FLUXBiz.com). Promoting an optimistic, creative and realistic approach to marketing, FLUX continues to improve its B2B resources while repositioning itself as an ideal choice for mid to large consumer-level corporations.

“We are strong believers in the idea of taking advantage of change to create opportunities,” says Jamie Schwartzman, president of FLUX. “Continuing to meet the needs of our clients has inevitably lead us to refresh our own identity and improve our services to meet their growing needs.”

FLUX services are defined as Strategic Consulting, Marketing, Advertising, Design and Creative. Its new website, www.FLUXBiz.com, offers surprising insights into the ideas that drive contemporary marketing campaigns and the specific tools that have helped their clients reach corporate objectives.

FLUX was recently signed as the agency of record for Flavor Firm, an established food concept franchise firm. “Flavor Firm has opened the doors for FLUX to make a big impact at the consumer level,” says Nate Koach, vice president of FLUX. FLUX is currently implementing a comprehensive marketing plan for Flavor Firm. Focusing primarily on building a consistent brand strategy for Tacone, Flavor Firm’s flagship franchise.

“As we help our clients grow, we have to anticipate their needs,” says Koach. Holding fast to the principles of change, innovation and success FLUX anticipates that their new logo, identity and website will help them to continue adapting in an ever challenging and evolving marketplace. Dedicated to harnessing change, FLUX has nearly double its revenue year-over-year.

Based on proven marketing principles and innovative creative thinking, FLUX leverages Synergistic Integrated Marketing™ (SIM™), a proprietary methodology designed to be both consistent and adaptable. “Through the years, we have taken the most successful marketing principles and combined it with our own experience,” says Schwartzman, “SIM’s end goal is to improve client sales and their internal employee morale.”

About:
FLUX is a Los Angeles based, full-service marketing firm, offering consulting, branding, advertising and creative services. Employing their signature SIM® methodology (www.FluxBiz.com), FLUX works with clients in the automotive, real estate, home furnishings, retail and foodservices industries.