PropertySold FSBO Brand goes DotCom
December 12, 2007 (PRLEAP.COM) Business NewsPropertySold, one of Canada’s leading For Sale by Owner sites, is pleased to announce the first step in its expansion into the US market with the acquisition of PropertySold.com. The new domain will feature property listings in the US, as well as offering marketing tools for the do-it-yourself home seller, including yard signs, street signs and personal URLs.
One hundred free listings will be given away to mark the momentous event, as PropertySold prepares to break into the US housing market.
The For Sale by Owner (FSBO) method allows homeowners to market and sell their homes directly, saving them thousands in real estate agent fees. With as many as 80% of home buyers using the internet as an information source, many sellers are choosing to bypass costly agents in favor of private sales, using online listings and marketing tools provided by sites such as PropertySold.ca.
In just three years in the Canadian market, PropertySold has helped homeowners sell more than $150 million in real estate, resulting in nearly $10 million in savings on agent commissions. With about 1000 current active listings, the site has become a invaluable Canadian FSBO resource.
PropertySold is currently in the process of registering its trademark in the US, and the new domain is expected to come online in January 2008.
The extended slump in the US housing market has generated a great deal of interest in the FSBO model, allowing homeowners to price their homes to sell without cutting into their hard-built equity. By avoiding the typical 6% agent’s commission, many are using the savings to lower their sales prices accordingly to improve their homes’ saleability.