Leading UK number plate retailer revamps website

December 14, 2007 (PRLEAP.COM) Business News
December 14, 2007 - Cape Plates, a leading UK supplier of personalised number plates has recently launched an updated version of their online web store at www.capeplates.co.uk. Bob O'Donnell, Director at Cape Plates explained the reasons behind the revamp.

"Although we receive a lot of traffic through the website - mainly due to our excellent organic listings, we felt we needed to tidy it up a little bit. Our rapid expansion over the past 24 months has seen the site grow to 4 times it's original size and that needed addressing. We needed to improve the customer experience in terms of usability."

The main changes to the website include new copy and improved navigation.

Ross O'Donnell, Marketing Manager at Cape Plates added "The early signs are promising. We've seen an increase in our conversion rates across the board and improved positioning in the major engines. In such a competitive industry this is a real advantage."

Cape Plates is a family run business based in Gateshead, Tyne & Wear. They specialise in the supply of personalised number plates.