Pierce Mattie Public Relations Announces Organix As A 2007 WWD Beauty Biz Award Winner
December 17, 2007 (PRLEAP.COM) Business NewsPierce Mattie Public Relations (www.piercemattie.com) is pleased to announce that its client, Organix, has just received WWD Beauty Biz’s “Best Executed Launch Strategy” award for 2007. Vogue International, parent company of Organix, launched the brand less than 12 months ago, making this award a highly accomplished and rewarding achievement.
The award comes as a result of hard work and determination in collaboration with Pierce Mattie PR’s innovative team of Account Executives to increase awareness of the brand and improve its overall brand value. “We are honored to be working with Organix and couldn’t be happier about their much deserved WWD Beauty Biz award,” said Serge Gurin, Pierce Mattie’s Chief Operating Officer.
Upon launch, Organix found its way onto shelves at retailers such as Target and Safeway. With 10,000 locations selling the brand, the hair care line became a hot commodity, which prompted magazine coverage and an overwhelmingly positive response from consumers. In 2008, Organix will be sold in 30,000 locations and is on par to have $12 million in sales by the end of 2007.
Organix is an ultra-hydrating hair care line with organic active ingredients that is defined in nine collections: Citrus Mango, Teatree Mint, Coconut Milk, Shea Butter, Vanilla Silk, Pomegranate Green Tea, White Tea Grapessed, Mocha Espresso and Mandarin Olive Oil inclusive of shampoo, conditioner and styling products. With consumers becoming increasingly aware of ingredients and the importance of organic products, Vogue developed Organix to meet this mass demand at affordable prices. Organix products are sulfate-free and contain organic active ingredients such as pure mango citrus oil and egg white protein to naturally and safely hydrate hair.
To learn more about Organix visit www.organixhair.com.
About Pierce Mattie Public Relations: Launched in 2001 by wellness lifestyle editor and expert Pierce Mattie, Pierce Mattie PR remains the industry leader in communications for luxury beauty, fashion, health and fitness brands alike with growing divisions in home furnishings and fine jewelry. With offices located bi-coastally in NY and LA, Pierce Mattie PR has their hand on the pulse of the industry and has the capabilities of securing national and international press for their clients.