D. Anderson & Company and RxTrials Offer SMARTideas for Clinical Research Sites at Conference
December 17, 2007 (PRLEAP.COM) Health NewsD. Anderson & Company, a leader in patient recruitment and retention, and RxTrials, a clinical research organization specializing in clinical trials management, offered SMARTideas at the 2nd Annual Site Solutions Summit at St. Pete Beach, Fla.
More than 100 sites gathered in October during the Site Solutions Summit to discuss how to create and maintain a successful clinical research business. Against this backdrop of sites in search of the optimum plan to enhance their visibility, improve services and capture new business, SMARTideas (Site Marketing And Research Tools)was unveiled.
SMARTideas fosters successful site management by offering distinctive research branding, interactive webcast presentations, site fact sheets, patient- focused brochures, newsletters, posters/fliers and monthly tips to assist sites in accelerating growth and exposure.
SMARTideas provides sites access to top industry ideas, including innovative branding, marketing solutions and reader- friendly recruitment and retention materials. Services once exclusively available to pharmaceutical companies are now accessible to research sites through SMARTideas.
Visit the consulting page at http://www.dandersoncompany.com or http://www.rxtrialsinc.com for more information.
About D. Anderson & Company:
D. Anderson & Company (DAC) is a leading global provider of patient recruitment and retention services for the clinical trials industry with more than 17 years of experience in more than 33 countries. DAC evolved from a clinical background as a site management organization (SMO), giving the company a unique understanding of how sites operate and what they need to reach enrollment goals within targeted timelines. DAC combines strategic marketing, messaging and branding solutions with proven, data-driven methodologies to create targeted patient recruitment campaigns for some of the most prestigious pharmaceutical and biotechnology companies in the world. DAC is a certified Women-Owned Business (WBE) by the Women’s Business Enterprise National Council and is based in Dallas. For more information, visit http://www.dandersoncompany.com.