Information product expert Kendall SummerHawk discloses five reasons that NOW is the time to create your information product
December 20, 2007 (PRLEAP.COM) Business NewsAward winning success coach Kendall SummerHawk has just released a series of free articles on her web site. The article, 5 Marketing Strategies On Using Information Products to Make More Money, is available for immediate download at KendallSummerHawk.com.
Why take the time and effort to create an information product? According to expert SummerHawk, “Nothing catapults you into expert status faster than an information product. The reason is simple. Now you're an author and an author is an authority.
“Once your prospective clients find out you're an author, they immediately believe you're worth more and will seek you out for speaking and interviews, as well as purchasing your services,” she said.
In this article SummerHawk divulges business coaching tips such as: “You don't have to wait until you have your product to say you're an author. You can start adding, ‘Author of the soon to be released XYZ Home Study Course’ to your email signature and other marketing materials. This WILL get you more business and instant prestige!”
Readers will learn that giving away information products and eBooks to key people can get you media exposure, speaking gigs, requests for interviews and new clients. “What I've learned business coaching is that practically any business can create an information product. All it takes is branding, creativity, and an eye for how to turn what you do into a marketable product.”
Award winning small business expert Kendall SummerHawk is the "Horse Whisperer for Business." Kendall delivers simple ways entrepreneurs can brand, package and price their services to quickly move away from "dollars-for-hours work" and create more money, time, and freedom in their businesses. For free articles, free resources and to sign up for her free audio mini-seminar "7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business" visit KendallSummerHawk.com.