Business Coach Uncovers 5 Easy Ways to Capture Marketing-Driven Testimonials

December 21, 2007 (PRLEAP.COM) Business News
Award winning small business expert Kendall SummerHawk has just released a series of free articles on her web site. The article, Business Coach Uncovers 5 Easy Ways to Capture Marketing-Driven Testimonials, is available for immediate download at

“I count my outstanding testimonials as one of my top three business assets. So as a small business consultant, it pains me to see businesses sprinkle their websites and marketing packets with weak, waste-of-space quotes like "You were great to work with!” and “A real treat - I would hire you again!" Blah!” counsels SummerHawk.

“To convince a potential client to hire you, solution, and then champion the end result of having used your product or service,” says the award-wining business coach. “I tell my business coaching clients to think of testimonials as mini-stories. The mini-stories are complete with a central character (your client), a riveting dilemma (their terrible situation before they hired you), and the happy ending (the great results you delivered and that they are now enjoying.)”.

In upcoming articles, the success coach will continue to address other strategies, as well as tips on smart ways for business owners to turn their hectic businesses into smooth-running, fun, 6-figure money-making dreams. Readers will learn:

• How to create a brand that is rich with emotion and personality.
• Why branding is so important to business success.
• How to build anticipation to sell more online.
• Why you should raise your value… and your prices.

Award winning small business expert Kendall SummerHawk is the "Horse Whisperer for Business." Kendall delivers simple ways entrepreneurs can brand, package and price their services to quickly move away from "dollars-for-hours work" and create more money, time, and freedom in their businesses. For free articles, free resources and to sign up for her free audio mini-seminar "7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business" visit