CheapAutosInsurance.com Relaunches with Simplified, Accessible Design
December 20, 2007 (PRLEAP.COM) Business NewsDecember 20, 2007 - CheapAutosInsurance.com has been in operation since 2003, but unlike many sites that have grown cumbersome and unwieldy with age, CheapAutosInsurance.com, a San Jose, California-based operation, just put itself on a diet. Gone are all the extraneous elements that make many sites confusing and useless. Visitors to CheapAutosInsurance.com will find easy access to free quotes and state-by-state insurance searches in addition to advice for getting and keeping the best rates available.
“There are times when less is definitely more,” said Brian Severson, CheapAutosInsurance.com CEO. “People come to us looking for one thing — cheap car insurance. We’ve removed every hurdle that might get in the way of a visitor hitting or site and going straight to the rate quote information they want. Other people may make the consumer jump through hoops. We don’t.”
Basic and frank information on getting cheap auto insurance rates and keeping them is prominently displayed on the opening page of CheapAutosInsurance.com. The free quote engine is clearly positioned above the fold and state-by-state searching is accessible on the orange horizontal menu bar at the top. The layout is direct and to the point and pleasantly unencumbered by extras that would distract the reader.
CheapAutosInsurance.com is honest about its reason for existing, “Auto insurance: We all need it. We all have it. We all hate paying for it. Here at CheapAutosInsurance.com, we are devoted to helping you find the lowest price insurance that will meet your needs, and we offer information from hundreds of insurance companies to help you do just that ….”
“I think that when you do one thing and you do it really well, you don’t need a lot of window dressing,” said Severson. “We’re a site about cheap auto insurance. Period. And that’s the information and the tools you’re going to find, right in front of your face, when you point your browser in our direction.”
In addition to rate quotes, the site offers news and articles advice on gap insurance, money saving measures for speeding tickets and factors like anti-theft devices, the advantages of annual policies, the degree of mileage a driver racks up annually, and the pros and cons of having more than one vehicle on a policy.
“Car insurance doesn’t have to be rocket science,” said Severson. “We’ve found that if you clearly present the basic data to people and give them the tools to comparison shop for rates, they can take it from there and make an informed decision that fits their driving and financial needs.”
The information on CheapAutosInsurance.com is constantly refreshed to reflect the latest developments in the industry. The editors welcome and invite your questions, comments, and ideas. Send email to: firstname.lastname@example.org.
CheapAutosInsurance.com, based in San Jose, California, offers direct, accessible information on obtaining and maintaining car insurance that is both comprehensive and inexpensive. The site, launched in 2003, includes a straightforward request engine for insurance rates quotes.
Brian Severson, CEO and President
3031 Tisch Way, 7th Floor
San Jose, CA 95128
Ph. 408 554 8990 Ext. 208