Trainer1 revises Institute’s e-learning materials

December 21, 2007 (PRLEAP.COM) Education News
The Institute of Direct Marketing (IDM) has commissioned Trainer1, one of the UK’s leading independent e-learning specialists, to update e-learning materials relating to its professional qualifications programme - leading to both ‘diploma’ and ‘certificate’ level qualifications.

According to Trainer1’s Neil Lasher: “Some two years ago, Trainer1 was commissioned to produce a significant volume of e-learning material for two of the IDM’s widely respected marketing qualifications. We are now being asked to revise and update these materials in the light of current marketing trends and developments in practice.”

Neil Morris, the IDM’s deputy managing director, commented: “It’s important for the overall health of ‘UK plc’ that, in today’s fast-moving business world, we give as many people as possible the opportunity to learn the techniques of direct, data and digital marketing – and that means making these available via e-learning materials as well as via more traditional methods of tuition.

“We are delighted that Trainer1, with its many years of e-learning development expertise, is helping us to revise these learning materials, keeping them up-to-date and relevant to modern marketing methods and practices.”


Notes for Editors:

About the IDM

The Institute of Direct Marketing (IDM) is the internationally recognised leading body for the professional development of direct, data and digital marketing. As a global provider, the IDM acts as an expert partner to individuals and companies worldwide.

Further information from:

About Trainer1 (

Trainer1 is one of the UK's and leading independent e-learning specialists, established in 1992. Trainer1 offers a range of services to provide an end-to-end e-learning solution, including a number of training courses in design, development and content production, as well as a full production service for bespoke development.

Further information from:
Trainer1 Offices and HQ located at 26 Kimberley Court, Kimberley Road, London NW6 7SL
USA Satellite office is located at Trainer1 House, 331 Little Creek Drive, Nazareth, PA 18064
Neil Lasher, Trainer1, +44 (0) 20 7624 4844
From USA: 1-888-4T1-4CSL (1-888-481-4275);