Unexpected Benefit to Real Estate Crash

December 21, 2007 (PRLEAP.COM) Business News
David Freitas, Web Marketing Director
916-216-9282 david@eSourceAgent.com

(Gold River, Calif.) The plunging value of the dollar and the downturn in the U.S. economy has a silver lining for real estate agents in resort areas. International investors are now putting their powerful currency to work, buying up resort properties.

Based on the wave of overseas buyers now investing in the U.S. real estate market, eSourceAgent has launched the USA Host campaign, a marketing program to give local real estate agents access to international markets.

“Real estate agents in the United States have an unbelievable opportunity to capture the global market,” according Mark Sprenger, President of eSourceAgent. Sprenger specializes in online marketing for real estate agents and says the devaluation of the dollar has given U.S. agents a chance to capture a new stream of revenue.

“It’s never been easier for real estate agents to reach global buyers through online marketing solutions and eSource Agent, a Google Qualified Company, has the knowledge and buying power to build a marketing bridge,” said Sprenger.

The USA Host campaign will provide agents in exclusive territories with international advertising through online channels. They’ll also benefit from dozens of hours each month devoted to international WebPR and search engine optimization. USA Host’s will also have access to an integrated IDX solution and an integrated CRM to handle leads.

“This whole package approach is part of eSourceAgent’s philosophy of not only helping real estate professionals generate leads but understanding how to handle them as well,” said Sprenger.

The USA Host program will launch in February, 2008.

eSourceAgent, headquartered in Gold River, California, is one of Sacramento’s only companies specializing in online search marketing.

eSourceAgent is recognized at a company level as experts in Google AdWord Advertising, with a prestigious Google Company Qualified Certification. Founded in August, 2005, eSource Marketing employees have decades of experience in software development and marketing.