VisionPoint Marketing Redesigns And Develops Web Site For Alternate Access

December 29, 2007 (PRLEAP.COM) Technology News
RALEIGH, N.C. – Diane Kuehn, president and chief executive officer of VisionPoint Marketing, ( has announced that the firm has redesigned the Web site of Alternate Access, a leading provider of intelligent business phone systems to small business and branch office clients nationwide. VisionPoint’s challenge was to design a Web site for Alternate Access to drive qualified leads, turn those leads into actual sales, and to reflect the company’s brand and market position as an innovative leader in the industry.

To design a Web site that met Alternate Access’ needs, VisionPoint incorporated search engine optimization (SEO) to improve the volume and quality of traffic to the site. The site is organized into industries, solutions, features and services in order to make the site easy for visitors to navigate once reached. VisionPoint researched and analyzed specific keywords for the new site that would provide Alternate Access with the best position among its competitors and with the best opportunity to increase the visibility in search engine results.

The new Web site designed by VisionPoint for Alternate Access achieved the following results in less than six weeks: an 18 percent increase in total site traffic, a 50 percent increase in Web site traffic referred by search engines, and an increase in new visitors as a percentage of total site traffic from 52 percent to 74 percent. With VisionPoint’s SEO program, Alternate Access has been able to achieve both volume and quality in its online leads generation, because the traffic reaching the site is driven through very specific keyword searches. To view the site, visit

Diane Kuehn
VisionPoint Marketing