LAVALIFE LAUNCHES “WHERE TO GO” CITY GUIDES ACROSS CANADA

Toronto, Ontario (January 8, 2008) - Finding a cute date on Lavalife.com is the easy part. Planning an unforgettable encounter can be more difficult…until now. Lavalife Corp., a leader in the singles industry for more than 20 years with a variety of web, voice and mobile singles communities, recently launched a free online city guide http://wheretogo.lavalife.com, showcasing hip eateries, trendy bars, local arts and attractions and much more, all ideal for impressing your date.

Whether it's your first face-to-face meeting, a casual hook-up with friends or a special occasion begging for candlelight and champagne, Lavalife’s “Where to Go” city guides covering Toronto, Vancouver, Calgary, Montreal and Ottawa give savvy urban singles the goods they need to take advantage of all their city has to offer (while impressing the heck out of their dates)!

Lavalife’s “Where to Go” free city guides feature a range of listings allowing singles to create a great date itinerary while discovering new and exciting ways to spend their time, including: restaurants and bars, shopping, travel destinations, attractions, health and wellness, hotels and getaways and much more.

“’Where to Go’ allows singles across Canada easy, one-stop access to discovering a cool new spot for a drink, a date or the best shopping in their city,” says Lavalife’s Editor-in-Chief Kim Hughes. “Plus it's free and continuously updated. Whether singles want to find a local yoga class or need advice on where to see and be seen, ‘Where to Go’ is a crucial destination for singles.”

About Lavalife
Lavalife is ranked the #1 website for online dating in Canada and is ranked among the top 10 worldwide dating sites. A leading provider of products and services designed for singles, Lavalife connects, engages and entertains through a variety of web, voice and mobile communities. Founded in 1987, Lavalife Corp. markets its products and services across the United States, Canada and Australia. Lavalife's open-minded approach to online dating allows singles to choose how they want to "click" by offering three unique and distinctive services in personals: dating, relationships and intimate encounters. Lavalife has attracted millions of unique members who exchange 1.3 million messages every day. For more information, visit http://www.lavalife.com.

*Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks #1 in Canada when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites.

** Source: Combination of comScore Media Metrix and Lavalife. Lavalife estimates that it ranks in the top 10 worldwide when publicly quoted statistics are adjusted to reflect traffic assigned to other web sites.

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Editor’s Note: Interviews and hi-res images available.