is Launched, Serving Information Needs of the Baby Boom Generation

January 14, 2008 (PRLEAP.COM) Technology News
January 14, 2008—Evanston, Illinois—50+Digital LLC announced the launch of, a website focused on the information needs of the Baby Boom generation as it approaches retirement. The site is an interactive companion to Retire Smart, a weekly newspaper column written by Mark Miller that appears in more than 30 newspapers around the U.S. The column is syndicated by Tribune Media Services. will focus on careers, personal finance, health, travel and lifestyle topics, Miller said. “Study after study shows that Baby Boomers don’t intend to retire from work in the traditional sense,” said Miller. “That doesn’t mean they plan to stick with traditional full-time employment for the rest of their lives; many will, in fact, ‘retire’ from the full-time employment that characterized the first phase of their working lives. But more than three-quarters tell pollsters that they hope to create a fulfilling new blend of work and personal pursuits. Many will need a roadmap to help them figure out how to reach these goals.

“Boomers also will face challenges in managing their money, housing and healthcare. And, they’ll be looking for ways to enjoy more flexible schedules by traveling, spending time with family, returning to school, volunteering their time and pursuing countless other passions.”

Miller said will provide an opportunity for a two-way dialogue with readers of the newspaper column, and to get input from readers on future column topics. He also plans to use the website to provide links to deeper resource content and tools related to the column, additional articles and video segments.

50+Digital LLC is a multimedia publishing and consulting company dedicated to serving the information needs of the Baby Boom generation as it enters a time of life transition. In addition to, the company publishes a blog at that covers business trends in the 50+market.

Mark Miller is a seasoned journalist and editorial leader in serving the information needs of 50-plus and Baby Boomer audiences. He was the founding editor of Satisfaction, a groundbreaking lifestyle magazine addressing the concerns and interests of the Baby Boomer generation. He has written extensively on Boomer business and consumer trends for newspapers, magazines and Web sites. He is the former award-winning editor of Crain's Chicago Business and Sunday editor of the Chicago Sun-Times. He also has worked extensively in broadcasting, covering business, personal finance and consumer affairs for WGN Radio, WGN-TV, Chicago Public Radio and WMAQ-TV.