HALLOWEEN ROCKS!

Genesee Depot, WI - (August 24, 2004) – With Halloween as the third largest party day of the year and more than 50 million people partaking in the festivities*, a good theme for your upcoming Halloween bash is essential.

This year, Aleken Games offers a cool new theme. "Come as your favorite rock star,' and have a Rock and Roll Triviologies(TM) party!

Ken Eichstaedt, president of Aleken Games and co-creator of Rock and Roll Triviologies, the world's most complete Rock and Pop music trivia game, explains, "If you're going to throw a Halloween party, you can help out your guests and yourself by coming up with a good theme for the costume choices, the decorations, and the festivities. As makers of Rock and Roll Triviologies, we've researched all the fun facts to challenge guests, stimulate storytelling, and create interaction for a totally rockin' Halloween.'

Come as your favorite punk or 1950's rocker. A music theme can be as easy as donning a tie-dye or a skinny leather tie, or as appropriate as dressing as Alice Cooper, Stevie Nicks, or KISS. The possibilities are endless. "But hosts will have a terrific ice breaker and conversation starter just by playing the game. Names of songs, albums, artists and bands always bring about fond memories for guests to share. Not only is there the competitive edge found in Rock and Roll Triviologies, there is constant interaction in every turn,' Eichstaedt explained. "It's a great party game!'

This Halloween, Aleken Games says invite Jerry Garcia, Elvis, Buddy Holly, and Janis Joplin over and party like Rock Stars with Rock and Roll Triviologies and maybe Halloween can hit #1 on this year's party chart, surpassing New Year's Eve and Superbowl Sunday.

Rock and Roll Triviologies (MSRP $29.95) can be a perfect addition to any party because it can be played with up to four players or teams allowing full interaction with everyone in the room. It's available throughout the US and Canada at Tower Records, HMV, FYE, the Rock and Roll Hall of Fame, and BMG, as well as many other fine music stores, book stores, and specialty retailers. The game is also available online at several websites including, www.music123.com, www.gamesthatrock.com, www.toysrus.com, and www.areyougame.com

Aleken Games was founded in 2003 by Ken and Julie Eichstaedt on an idea that came to Ken while driving in his car listening to the radio: "Why can't I design a really cool Rock and Roll trivia game?' After presenting the question to Julie, her response was simply, "Let's do it!' The two combined their individual talents, Ken's business experience and Julie's design expertise, along with their love of music and created Aleken Games. With the game debuting in November 2003, Aleken Games has taken a grassroots approach to spread the word about Rock and Roll Triviologies by promoting it at major music festivals, concerts and events across the country, such as Bonnaroo, Rockfest and On the Waterfront.

For product sales information, contact:
Ken Eichstaedt at Aleken Games, T: 1-877-295-2740.

*Hallmark, Inc. http://hotnews.hallmark.com/halloween.html