Hotel Club Reveals Australians are Creatures of Habit in its Report on 2007
January 21, 2008 (PRLEAP.COM) Travel NewsJanuary 21, 2008 - Based on hotel reservations by HotelClub.com.au customers, Aussies love their sunburnt country! 69% of customers opted to take their holidays domestically this year^ (down 3% when compared with 2006 bookings). The top domestic destinations for the Christmas/New Year period* are:
3. Gold Coast
Sydney, Melbourne and the Gold Coast are the top 3 ranking domestic destinations over the last 3 Xmas/New Year periods. Perth has grown in favour and our love for the top end and outback has grown with Darwin jumping into the top 10. Cairns and the Sunshine Coast appear to have lost some popularity with Cairns dropping two places down to 8th and the Sunshine Coast is out of the top 10 in 13th.
With 31% of Australians opting for international holidays, we cannot go past the magic of Asia with Asian destinations taking out the top 3 destinations. Thailand, further enhances its status as the top destination in Asia (based on HotelClub.com’s Best Hotels & Resorts Asian survey conducted in 2006) taking out two places in the top 10. The top international destinations for the Christmas/New Year period* 2007/2008 are:
1. Hong Kong
2. Bangkok, Thailand
4. Paris, France
5. Auckland, NZ
6. Christchurch, NZ
7. Rome, Italy
8. London, UK
9. Kuala Lumpur, Malaysia
10. Phuket, Thailand
Discount hotels in Thailand have ranked consistently as the top international destination for HotelClub.com.au’s Australian customers. This can be attributed to the strong value of the Australian Dollar, the culture and people of Thailand, combined with its natural beauty. Thailand also ranks highly as the 2nd most popular international destination booked by Aussies throughout 2007, following hot on the heels of New Zealand.
HotelClub.com.au also reports a 14% increase in bookings for 2007 (when compared to 2006)^. Other trends for 2007 that HotelClub.com.au identified include: an average booking is 2.5 nights duration, an increase in spend on bookings and a preference for four & five star hotels.
Additionally as part of the annual HotelClub Hotel Awards, HotelClub.com.au named the Top 3 Hotels in Australia as Crown Towers, Melbourne, Hilton Sydney, and Marriott Surfers Paradise Resort & Spa. The HotelClub Awards were presented in August 2007, and are a result of an online consumer poll to find the Best Hotels & Resorts in a destination.
* Source – HotelClub.com.au Bookings report period – 24 Dec 07- 2 January 2008
^ Source – HotelClub.com.au bookings report 2007