New Year, New from AmTrust Bank

January 30, 2008 (PRLEAP.COM) Business News
Cleveland, Ohio – January 30, 2007 – AmTrust Bank takes pride in its reputation for being innovative. In fact, “be innovative” is one of the five values that guide the institution’s employees and business practices. In keeping with those values, Bank officials are proud to announce that unlike the nearly 50% of New Year’s resolutions that have already been broken, they have successfully completed resolution #1 for 2008 – the launch of a completely refreshed

“In the mid-1990s, AmTrust was one of the first financial institutions in the country to roll out a transactional internet banking web site,” said Peter Goldberg, president of AmTrust Bank. “This redesign of reinforces our commitment to remaining on the cutting edge of internet technology.” now has a new look and feel – inviting, user-friendly, in-depth and comprehensive. It’s been upgraded with more features, more information and greater functionality. Specific improvements include:

• New site search tool – no more browsing to find pages or information
• One click access to the most commonly used features including online banking log in
• AmTrust branch and ATM locator
• Easier to access all products and services including checking accounts, savings accounts, money market accounts, CD, mortgage loans, Home Equity Line of Credit, credit cards, gift cards
• Business banking products and accounts are now accessible
• Simple 4-step online account application process for all of our consumer deposit products – open a new checking, money market, savings or certificate of deposit (CD) account in just 10 minutes

“We’ve made it much simpler and easier for all of our customers to navigate the site, we’ve enhanced the security of the site, while at the same time significantly enhancing overall functionality and speed,” said Matthew Lehman, vice president and internet marketing manager for AmTrust. “One thing that has not changed is how customers access Online Banking. User IDs, passwords, etc., remain the same, and accounts, established payees and bill payments remain intact. The only change to online banking is improved access via every page of the new”

While the site is now among the best online banking websites anywhere, additional enhancements coming in the near future include online statements, account alerts, calculators, product selector tools, and more.

About AmTrust Bank, Inc.
AmTrust Bank was founded in 1889, and is one of the fastest growing financial institutions in America. AmTrust has grown from a local savings and loan with one office to a nationally recognized leader in retail banking, with branch offices in Florida, Ohio and Arizona. AmTrust Bank offers customized checking, investment and small business services; is among the top 15 mortgage loan originators in the country; and also specializes in commercial construction lending. In addition,, a division of AmTrust Bank, is an online-only resource offering competitive rates on CD, savings and money market accounts.

For more information, contact the AmTrust Bank public relations office at (216) 588-5310, or visit the bank’s website at