Catalyst Resources sharpens focus on AJAX and SaaS in financial services

San Mateo - Feb 7, 2008 - Catalyst Resources, a leader in user interface design for financial services applications, has expanded its business development team with the addition of Kamyar "Kam" Shadan. Kam brings years of expertise in financial services including business technology strategy, private banking, family office services, venture capital funding, and M&A consulting. At Catalyst Resources, Kam will work closely with Catalyst UI design and development teams to deliver enterprise-class, AJAX and Software-as-a-Service (SaaS) application design in the financial services area.

Catalyst has long track record in financial services, having delivered more than 200 application designs and user interfaces to leading global organizations. These organizations are increasingly trying to bring their business applications online or enhance existing offerings to stay competitive. "Over 80% of our clients are moving their application to the on-demand or software-as-a-service model." said Paul Giurata, managing partner of Catalyst Resources. "Their customers expect ready access to information and Web 2.0-style capabilities that empower them to take control of their service needs."

While current web technology enables almost any company to develop a web presence, SaaS is an enterprise application in which superior user experience and customer satisfaction are pivotal to quantifiable success. "Optimal user experience should be a key focal point of any move online." said Kam. "If a user finds the product hard to use or feels they are not getting sufficient value out of a solution, they'll stop using it or switch to another provider, and the potential revenue stream dries up."

"The importance of user experience is even greater when realized over the lifetime value of a customer. If you design a user experience that creates interdependency between the user and your online product, you reap long term dividends, not to mention additional revenue streams from up-selling into other services." he added.

Time to market is another challenge facing financial services organizations moving to online services or a SaaS model. Getting a product to market before the competition means quickly delivering core functionality and then having a road map to provide incremental additional functionality on a consistent timely basis. Catalyst Resources offers the AJAX Fast Track service and SaaS Fast Track service to facilitate a smooth and rapid route to market.

"I am excited to be a part of the innovative Catalyst Resources team" said Kam. "The company combines deep domain expertise in the financial services industry with proven expertise in user modeling, AJAX, and SaaS along with a development methodology that makes them leaders in the industry."

About Catalyst Resources
Catalyst Resources specializes in the unique UI demands of AJAX Application Design, Financial Services, and On-Demand / Software-as-a-Service (SaaS). Headquartered in the Silicon Valley, Catalyst Resources employs accomplished UI designers, information architects, developers and business professionals. More information about Catalyst Resources can be found at www.CatalystResources.com.