Setfire Media Acquire Significant Interest in Audiovisual Production Company AV Unit

Ipswich, UK – February 7, 2008 - Setfire Media has acquired a significant interest in the audiovisual production company AV Unit. The move will provide Setfire Media with access to quality video production and face to face event services whilst AV Unit’s clients will benefit from the expertise of one of the country’s leading online marketing and web development agencies.

Ian Cowley, Director of Setfire Media, said: “Setfire Media are at the forefront of digital marketing and AV Unit’s portfolio perfectly complements our own. AV Unit is an established company with significant expertise in their industry and this has presented a good opportunity to accelerate the strategy of expansion into a rapidly growing market.“

AV Unit Director, Adam Clark, said: “We are delighted with the new arrangement. 2007 was a record year for AV Unit and this agreement will further strengthen our position in the market place. We have a long and productive relationship with the Setfire Media team so we are looking forward to working more closely together.

Many of AV Unit’s clients have already benefited from web based services which include streaming video solutions.

Adam Clark added

“Setfire’s expertise in the online versions of our services will add huge value to our offerings and ensure the further development of our products and services.”

About AV Unit

AV Unit (www.avunit.com) is an audiovisual communications production company, established in 1995 and based in Suffolk. AV Unit provides event production services, primarily in the conference and business event sector throughout the UK and Europe. Their in-house production facilities are used for the creation of video and multimedia programmes as well as online communications programmes. AV Unit is also a certified audio visual solutions provider and has skilled technicians that carry out design and installation of audio visual systems.

About Setfire Media

Setfire Media are an innovative, full service new media and digital marketing agency based in Manchester, UK. Setfire Media focuses on web-based solutions, such as e-commerce, that enable clients to reduce business costs and increase their sales. Setfire Media's digital marketing team focus on cutting edge SEO, PPC optimisation, email marketing and conversion rate optimisation.