Synchronica Targets Emerging Markets with Mass Market, Zero Footprint Mobile Email Solution That Works on Any Phone
February 10, 2008 (PRLEAP.COM) Technology NewsSynchronica plc, the international provider of mobile email and synchronization solutions, announces that the latest version of its ground-breaking mobile email software, Mobile Gateway 3.5, now works with more than three billion phones in use around the world today.
GSMA Mobile World Congress, Barcelona, Hall 2.0, Stand 2J25, February 8, 2008. - Synchronica plc, the international provider of mobile email and synchronization solutions, announces that the latest version of its ground-breaking mobile email software, Mobile Gateway 3.5, now works with more than three billion phones in use around the world today. For emerging markets such as the Indian sub-continent and the Middle East and Africa (MEA), mobile operators can now offer mobile email to all of their prosumer / consumer subscribers, regardless of which handset they use.
Synchronica is making significant in-roads into emerging markets, with the first mobile operator having launched Mobile Gateway and another 15 operators currently trialling the software.
Carsten Brinkschulte, Synchronica's CEO, comments: "Mobile operators in emerging markets have been telling us that they see a strong market for mass market mobile email and look at mobile email as a way to get around the inherent problems caused by low fixed-line and PC penetration. The challenge has been finding a mobile email solution that works with all phones in use today and does not need additional client software to be installed on the device. With Mobile Gateway 3.5, we have added the last piece of the jigsaw by enabling any mobile phone user, regardless of which handset they use, to access their email easily from their phone."
New features in Mobile Gateway 3.5 include:
* Support for all phones: Even very basic phones can receive email - via an SMS notification showing header and body text in a text message
* Mobile signup: Users can register from their handset via WAP, removing the need to sign up via a PC in countries where PC penetration is low
* New business back-ends: Support for Microsoft Exchange 2007 and Sun Communications Suite 5.0
* Easy billing integration: New billing API for integration with billing systems (post- and pre-paid)
Synchronica exhibits at the Mobile World Congress, 11-14 February 2008, Barcelona, Spain, Fira de Barcelona, Hall 2, Ground Floor, Stand 2J25.
*Data from Light Reading, March 2007 (statistics show growth between December 2005 and Dececember 2006). Other countries that feature in Light Reading's Top Ten Emerging Mobile Markets report include: Pakistan (up 147 % to 48.3 million), Bangladesh (up 135 % to 21.8 million), and Nigeria (up 38 % to 30 million)
**Data from study of world trade and development conference of the United Nations (UNCTAD), February 2008
For more information, please contact:
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721