College Life Just Got Interesting

July 27, 2005 (PRLEAP.COM) Education News
College students seldom experience a shortage of information about universities of interest and the availability of financial aid online. Beyond the research, application process, & the subsequent "big decision", there are few reasons college students have to rely upon the Internet as a "college life" resource. So says the founder of The Dorm, R. D. Johnson, who recently launched a “college life” web portal with the support of partners & affiliates such as Federal Express,, leading textbook distributors, entertainment, apparel, & automotive companies, & a cache of "Campus Reps" that promote company services.

The Dorm has quickly become a leading “college life” web portal, providing college students with the most innovative and comprehensive online services, communities & information. Students rely upon The Dorm for on-campus, off-campus moving services, finding the best prices for text books, and services relevant to college students. Their website,, features products and services that college students leverage year-round…From Move-In to Move Out and everything in between.

The Dorm is technically a web portal, a business model principally supported by advertising revenue, however, Johnson has established company owned core services to serve as an additional revenue source. The Dorm Life, Move, a convenient service that provides students with the ability to move from home to college for as little as $249, is one such company owned revenue source.

The Dorm Life. com has strategically established effective advertising campaigns with companies (websites) that boast membership rosters of 3M plus, resulting in the company's ability to build a brand amongst more than 30% of the country's 10M students. "Knowing what students want, do & need, is the key to our success", says Johnson, after spending the last year securing services for the company. "Our goal is to create the most relevant environment for college students. Then give them more and more reasons to return."