Solo entrepreneurs Benefit From Discovering 3 Key Pieces to Effective Web Copywriting

February 27, 2008 (PRLEAP.COM) Technology News
Wednesday, February 27, 2008 Alameda, CA 95401 - Internet Marketing Strategist, Nancy D. Waring, joins the Business Building Roundtable to discuss 3 critical pieces of information entrepreneurs and small business owners need to write effective copy on the web. The free 45-minute teleseminar is Wednesday, March 5, 2008.

"The ability to write effective copy for the web is one of the most important skills a solo entrepreneur can have", according to Nancy D. Waring, owner of OnPoint Communication Solutions.

She will discuss 3 of the most important pieces of information anyone writing copy for the web needs to know during a free 45-minute teleseminar hosted by the Business Building Roundtable (BBR)on Wednesday, March 5.

“Small business owners must maximize their web sites as marketing tools in order to compete in today's marketplace,” according to Molly Luffy, small business expert and co-founder of the BBR.

Effective web site copywriting is a necessity in today’s market place. Members of the BBR are always looking for ways to maximize their marketing. We’re pleased Nancy will spend time addressing the important pieces of information our listeners need to write compelling web site copy.”

According to Waring, “Because many solopreneurs are on a tight budget, it is a good idea for them to be able to write at least some of their own copy. They may hire a copywriter to write their home page, write their own interior pages and hire a professional to edit the pages they’ve written. This saves on cost plus you can learn from the professional’s editing process.”

"Many of today's great copywriters have spent years honing their craft. Their substantial fees reflect the level of their skill and the importance of strong copy”, Waring states.

Although it takes time to become a skilled copywriter, according to Waring, everyone should know the critical pieces of effective copywriting.

She also says, “Hiring a copywriter is a good investment when you have a major product or service launch however, you should know what a copywriter needs from you to write compelling copy”.

To make the most of any internet marketing communication, Waring states entrepreneurs need to know:
1. the basics of effective copy
2. what to ask when hiring someone to write copy
3. what they want their copy to accomplish
4. who their audience is
5. what information is important
6. how to keep their writing simple and concise
7. how keep communications conversational
8. how to clearly express the features and benefits of their service

Waring says there are 3 critical pieces of information from these 8 items, that she will discuss during the teleseminar.

For more information about the teleseminar, visit or email

To join the teleseminar, dial 1-712-432-3900, access code 8700889#, at 9 AM, ET, Wednesday, March 5.