Wild Planet Toy Store Boosts Conversion Rates by Using buySAFE Seal

February 29, 2008 (PRLEAP.COM) Technology News
Arlington, VA and Richmond, CA (February 29, 2008) – The results are in: Wild Planet Toy Store (Shopwildplanet.com) has reported an increase of 10.4% in conversion rates since the site adopted the buySAFE Seal. Wild Planet Toy Store, the official online toy store of Wild Planet Entertainment, partnered with buySAFE, Inc. in early 2007 to test the effectiveness of the buySAFE Seal, which allows its shoppers to guarantee their purchases with a buySAFE bond up to $25,000. Tested across 150,000 Shopwildplanet.com transactions, the buySAFE Seal reassures customers that they can buy with confidence.

As the Internet’s only provider of a regulated third-party guarantee, buySAFE has bonded more than 15,000,000 online transactions. Its Seal, displayed on the merchant’s website, assures shoppers that the merchant has passed a rigorous business inspection and can be trusted to perform. Extensive in-market testing proves that the Seal drives significant increases in Shopper/Buyer conversion rates for a variety of merchants across all areas of eCommerce.

“We at shopwildplanet.com know that shoppers have a lot of choices on-line, so we’re always looking for a way to help our visitors make the decision to become buyers,” says Brian Almashie, CEO of 3D Joe Corporation, which operates the Wild Planet Toy Store. “The results speak for themselves: Conversion and revenues are both up more than 10% … I can’t think of anything else I could have done so easily to have such an impact on my business. In addition, the support we’ve received from buySAFE staff and the easy integration with MIVA makes the buySAFE Seal something I highly recommend to my fellow online merchants.”

“It’s easy to see what makes Wild Planet Toy Store one of the best merchants on the web,” said Jeff Grass, CEO of buySAFE. “With the buySAFE Seal and bond guarantee on the store’s website, shoppers can buy in total confidence. Shopwildplanet.com is committed to delivering imaginative and creative products with great customer service, and we are pleased that our Seal has contributed to the fast growth of this innovative merchant.”

buySAFE has announced partnerships with several high profile shopping cart providers including Miva Merchant, Devix, Shopsite, CRELoaded and Infopia.

About buySAFE, Inc.
Headquartered in Arlington, Virginia, buySAFE ensures risk-free online shopping. Backed by the strength of its surety partners Liberty Mutual, Travelers, and ACE, buySAFE certifies online merchants to ensure they are trustworthy, monitors them continuously and guarantees shoppers’ purchases with bonds up to $25,000. By providing merchants with the world’s only explicit third-party endorsement of reliability that is backed by a bond guarantee, buySAFE has been proven to increase buyer confidence and improve merchant economics.
buySAFE Merchants typically enjoy higher website conversion, more repeat buyers and a stronger ROI on all their marketing dollars. For more information visit http://www.buysafe.com or call (888) 9-BONDED.

About Shopwildplanet.com

Shopwildplanet.com, owned and operated by 3D Joe Corporation, is the official online toy store of Wild Planet Entertainment, Inc. Wild Planet (wildplanet.com) creates quality, award-winning toys for boys and girls that are safe, durable and lots of fun. The store makes innovative toys that appeal to both parents and kids, spark a child’s imagination, and provide positive experiences. The company prides itself on great customer service.