Prepares Restaurant Equipment Event Attendees for Success

March 05, 2008 (PRLEAP.COM) Business News
Restaurant equipment events are plentiful in 2008, from the Bear Stearns Annual Retail, Restaurants & Consumer Conference, now underway in New York, to Paris' Health Ingredients Europe event in November. Leading kitchen equipment vendor Short Order has released a helpful list of their top 5 restaurant equipment event tips for show-goers eager to make the most of their trade show itineraries.

The list of restaurant equipment show tips is as follows:

"First, know the event. Do your homework and prepare reasonable expectations for what your business will gain from attending.

"Second, prioritize people over things. You're there to build personal connections that lead to opportunities. Don't get bogged down in lugging around papers or activities that could just as easily be done from the office.

"Third, polish your elevator pitch. When someone asks you about your restaurant equipment or foodservice business, be able to answer in an energetic, engaging way that could be delivered in the time it takes to get from one floor to another in an elevator.

"Fourth, be prepared to do business. If you're there to buy or sell, make sure you have the necessities like order forms, purchase specifications and approvals. If you need to call the home office for deals, know when the decision-makers will be at their desks.

"Fifth, be friendly and have fun. Restaurant equipment events revolve around the joy and wonder of delicious food, whether you're buying Manitowoc ice machines, researching fresh ingredients or analyzing new cooking techniques."

"Our restaurant equipment event tip list is built to help people get the most out of their trade show activities," says Tylee Rokovich, Short Order's director of marketing. "With all the excitement around these events, it can be easy to get lost in activities that don't really align with your reason for attending. If you follow these event tips, you'll return to the office or kitchen with exactly what you need."


Online restaurant equipment dealer Short Order sells best-of-breed cooking appliances and supplies like Vulcan, Beverage-Air, Lakeside, and Hobart., the company's website, publishes restaurant equipment product ratings and purchasing guides. ShortOrder also offers free freight, and will provide quotes to install any appliance they sell.

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