Cowboy Boot Retailer Allens Boots Redesigns Site With Western Flair

March 29, 2008 (PRLEAP.COM) Business News
Cowboy boots and Western wear have a new face at boot retailer Allens Boots thanks to a thorough website redesign. The redesign at is more than a cosmetic change. When customers choose to shop for Western wear, they will find the new site easier to navigate and better organized.

At first glance, viewers will note the striking new colors, stronger constrasts and a better product display. Rustic, weathered fonts call out different types of boots and accent the site's panels. The left column features a new, easy-to-use section menu for simple access to the site's different offerings.

"We're very proud of our products, and we think our new website reflects that," says Steve Greenberg of Allens Boots. "Whether customers visit the website or our retail locations, our goal is to make their shopping experience as easy and friendly as possible."

Allens Boots is a local landmark in central Texas with customers all over the world. At their flagship location in Austin's South Congress shopping district, a giant red boot on the awning makes it clear what the priority is at Allens. The retailer carries a panorama of different boot and Western wear products, from Justin boots to Wrangler jeans. Its shelves are populated with over 4,000 boots, like the distinctive Anthra Lucchese ostrich cowboy boot.

Allens Boots is also a beacon for celebrities who enjoy Western style and Southern hospitality. Austin draws the famous and the well-connected thanks to Austin's burgeoning filmmaking scene and annual events like South by Southwest and the Austin City Limits music festival. When in town, many celebrities visit Allens Boots to add some flair to their wardrobes. Allens Boots has been featured in InStyle magazine, Rachel Ray magazine and several different MTV programs.

About Allens Boots

One of the linchpins of the central Texas scene, Allens Boots sells cowboy boots, Western wear, accessories and gifts at their retail locations and online to people around the globe. The Austin Chronicle writes, "The boots alone will blow your mind, but check out the hats and belts and clothes - Western and casual - before that happens. Additional perks: The smell of leather and some of the best AC on the block."