Auto Loan Finance Company, Celebrates 6th Year of Operation and Over $252 Million in Funded Loans

April 13, 2008 (PRLEAP.COM) Business News
As celebrated its 6th year of online auto financing, officials reflected on its performance in 2007, which proved that they are offering value to the market with over $252 million in direct to consumer loans.

“As we celebrate our accomplishments, I am extremely proud of our efforts to date to grow our business and work with our partners to bring direct financing to the market,” commented Dale L. Peterson, President of and co-founder. continues to update and redesign their website to increase conversion rates and improve usability ultimately resulting in greater customer and lender satisfaction. In addition, they launched “Powered By” which is a private label Auto Loan Finance center designed for partners wanting to offer their customers the opportunity to finance their next vehicle online and at their site. This resulted in a 20% increase in application volume for the company.

“One area that we are particularly pleased with is the enhancements to our Preferred Dealer Program,” said Heather Dietel, Director of Product Development. “We updated several key processes such as lead routing and quality and also made improvements to dealer communications. We’ve had a great response from our dealer network as dealers continue to join and participate on the Preferred Dealer Platform.”

Sponsorship of the Front Row Motorsports car in the NASCAR Sprint Cup series has been a real benefit for the company. For three years, has been a primary and associate sponsor for Front Row Motorsports and has enjoyed the great relationship that has developed. This year, was an associate sponsor of the #34 Chevy driven by John Andretti at the Texas Motor Speedway.

In 2007, the company launched “With plans to expand into other financial markets such as boats and RV’s, getting this platform up and running with our proprietary electronic process of Preferred Placement was a milestone. Although there are many accomplishments to celebrate, growth of 82% was clearly the highlight for all of us,” said Peterson, “and we are headed towards another great year. It’s our lending partners, team members, and partners across numerous industries that we are grateful for and are delighted to be working with each and every one of these great companies. Together we will continue to deliver value to our Auto Loan and Auto Loan Refinance customers.”

“Although we celebrate our successes every year and are continually looking for ways to drive our innovation forward, this year is the perfect opportunity to look back over the past five years and celebrate how far we’ve come,” said Peterson. “I am especially proud of the corporate culture that all our employees work together daily to perpetuate – an environment where hard work is rewarded but fun, creativity and teamwork are encouraged just as strongly. I look forward to seeing where the next five years will take the family and how direct lending will continue to impact our industry.”


Horizon Digital Finance, L.L.C. ( is a registered trademark of Horizon Digital Finance, L.L.C.). The company is a privately held, direct-to-consumer, internet-based financing marketplace that helps consumers take control of the research, finance and buy processes for Auto Loan, Auto Refinance, Private Party Auto Loans and Auto Lease Buyout Loans. Offering a wide range of products and services to simplify the search for information and funding alternatives, consumers are provided with a secure, confidential process to obtain up to four loan offers. Horizon Digital Finance facilitates the matching of lenders based upon customer needs via proprietary analysis and evaluation that is called "Preferred Placement®."

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