Toseland Hits the Phones for Bennetts

April 15, 2008 (PRLEAP.COM) Business News
British biking hero and MotoGP star James Toseland will launch a month-long promotion for Bennetts, the nation’s favourite bike insurance provider, by working in their Coventry contact centre on Tuesday 8th April. James, a classically trained pianist, will be using a different type of keyboard for the day as he works alongside staff at the insurance provider’s contact centre, talking to customers who have taken out a policy on the day.

As the nation struggles in the grip of higher prices, Bennetts is saving bikers money every day throughout April by offering free motorbike insurance*. In an unprecedented giveaway, five policies will be refunded every day in April, totalling over 150 free policies throughout the month. James will take to the phones on Tuesday to speak to customers, with the chance that one of his lucky callers will take away free annual cover.

Already excited about his stint in the contact centre, James said “I’m really looking forward to getting into the Bennetts contact centre and speaking to bikers up and down the country. It will be a completely new experience for me and pretty different to being on the race track but I hope I can encourage people to get involved with the promotion.”

Bennetts’ Marketing Director, Mark Fells said “This is one of our biggest ever promotions and we’re really pleased that James is helping us out. We wanted to kick off the season by offering bikers something that will be really unique – the opportunity to qualify for five free insurance policies* every day throughout April, and the chance to speak to a double World Champion as an added bonus!”

Research has revealed 69% of bikers could save money by insuring with Bennetts**, avoid being a fool this April by calling 0800 056 3843 for a competitive quote or simply log on to to be in with a chance of winning.

For your chance to speak to James Toseland, he will be in the contact centre from 10am to 3pm on Tuesday 8th April.

Notes to editors
Bennetts is a trading name of BISL Limited, Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS. Registered in England No. 3231094.

BISL Limited is authorised and regulated by the Financial Services Authority.

* Subject to Terms and conditions, this offer is available during April 2008.
**Based on online independent research by Consumer Intelligence during February 2008.