k101 Opens Third Office in Los Angeles, Announces New Publicity Director

CHICAGO, IL (May 22, 2008) – k101 Agency, a national public relations and marketing firm, announces the opening of their third office in LA’s hip West Hollywood neighborhood. In addition to offices in Atlanta (opened 2002) and Chicago (opened 2006), the west coast office will give them the presence necessary to service their wide variety of clientele. They have also announced a new Publicity Director, Daphne Ortiz, who will help service the LA office.

“It’s always been our plan to have presence out west so that we can continue to provide our clients with broader exposure in key markets. We are right on plan in terms of our growth strategy, which is to adapt to the market and grow with our clients,” says Co-owner and Marketing Director, Tia Egidi-Clarida.

To round out their expertise and services, PR guru Daphne Ortiz has joined the k101 team as Publicity Director. Ortiz brings over eight years of experience in PR, with a focus on celebrities and the Hollywood entertainment industry. She has worked for one of Hollywood’s most powerful publicity firms PMK/HBH and other prestigious companies such as New Line Cinema and Patricola-Lust PR. Over the years, Daphne has developed relationships with a variety of actors, agents, managers, TV networks and film companies and will be bringing those relationships to k101 Agency. She will share her time between the Los Angeles and Chicago offices.

According to Founder and Co–owner, Kim Lichtenstein, “We are thrilled to welcome Daphne to the k101 family. She embodies all the characteristics that represent our brand: creative, well-connected and progressive. She is at the top of her game in a very competitive market.” Ortiz adds: “I am so excited to join the k101 team - I see in them the enthusiasm and ‘can do’ attitude that is necessary to run a successful business. I can envision major growth potential here, both personally and professionally.”

k101 Agency is excited to add the following clients to their 2008 roster:
The Recording Academy® – Midwest, W Hotel Chicago – City Center, W Hotel Chicago – Lakeshore, Rande Gerber’s Whiskey Bars – Chicago, Epic Burger, Fox Theatre Institute, Jaime Jones (HGTV’s Deserving Design) and Taryn Rose.

About k101 Agency:
k101 Agency is a progressive, integrated marketing and public relations agency that provides customized solutions to their lifestyle clientele. They offer a wide variety of services –from traditional advertising to virtual solutions – to stay relevant in today’s complex marketing landscape. With offices in Atlanta, Chicago and Los Angeles, they pride themselves on giving their clients the personal touch of a boutique business while offering the high quality creativity and strategic thinking of a big agency. www.k101agency.com