EngineWorks and Yakima to Present at OMS Portland

July 23, 2008 (PRLEAP.COM) Technology News
EngineWorks, Inc. (www.engineworks.com), a professional search engine marketing (SEM) company specializing in Natural Search Engine Optimization (SEO), Paid Search Management, and Social Media Marketing, is pleased to announce that the Company will be presenting along side its newest world-class client, Yakima Products, Inc., at the up-coming Online Marketing Summit (OMS) in Portland, Oregon on August 5, 2008.

The Online Marketing Summit, taking place at the Portland Zoo on S.W. Canyon Road, is an education and networking event that enables marketing professionals to share best practices and gain valuable insight from professional online marketing executives. This industry-wide summit focuses on topics that drive audience action, including search engine marketing, social media business strategies, Web analytics, ROI tracking, and much more.

Through an alliance with 500lb Marketing Solutions, a full-service marketing solutions agency located in Portland, Oregon, EngineWorks has arranged for Yakima Products to participate in the keynote panel presentation at this exciting OMS conference. Yakima, a leading vehicle rack innovator in the outdoor industry, manufactures and markets world-renowned 'destination hardware' designed to make getting to the outdoors easier and more enjoyable.

EngineWorks Vice President of Client Acquisition, Mike Rosenberg, and Dylan VanWeelden, Creative Communications Manager at Yakima, will be participating as featured presenters on the opening keynote panel session during this innovative marketing summit. This keynote session will feature insightful real-world examples and recommendations for effective Web site optimization techniques, off-site promotional tactics, and successful search engine conversion strategies.

Information pertaining to registration and attendance at the Online Marketing Summit can be found through the following link:


The 2008 OMS Summer Tour anticipates presenting its brand new content from industry leading speakers to more than 2,000 marketers in 11 cities across the United States. In addition to thought-leadership panel discussions, these educational summits also feature advanced workshops designed to provide hands-on instruction on how to apply solutions to interactive marketing challenges.

About EngineWorks®
EngineWorks is an innovative online search engine marketing (SEM) services company headquartered in Portland, Oregon. The firm provides sophisticated SEM services that enhance the design and performance of commercial Web sites. Proprietary Search Engine Optimization (SEO) strategies improve the attractiveness of Web sites to search engine algorithms, resulting in highly ranked search listings throughout the world's most important engines and directories. Professional Paid Search Marketing campaigns deliver online customers through popular Pay-Per-Click (PPC) and Paid Inclusion engines. Finally, Social Media Marketing (SMM) services leverage conversational marketing through emerging social networks, blogs, and online communities to increase the volume and richness of two-way communication pertaining to your brand. EngineWorks is located online at www.engineworks.com.

About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions. Yakima's products include: vehicle racks for bikes, boats, ski equipment and gear; a line of cargo boxes and bags for a variety of needs; and Ground Control, an integrated gear management system for the home. Yakima Products is headquartered in Beaverton, Oregon. For more information, visit www.yakima.com.

About 500lb
500lb Marketing Solutions is a full service marketing solutions agency dedicated to delivering best-in-class marketing services and technology solutions, on time, on budget, and beyond expectations using the best design, technical, and marketing talent. Headquartered in Portland, Oregon, 500lb can be found online at www.500lb.com.