HotelClub's Tenth Anniversary Celebrated With One Million Australian Members

July 25, 2008 (PRLEAP.COM) Travel News
On the eve of its tenth anniversary online booking agent notches up one million members in Australia. The burgeoning demand for the best deals at the best prices has proved a boon for Australian's looking for real rewards.'s Managing Director, Ms Chloe Lim, credits good timing, consistently good deals and an enthusiastic customer pool for the organisation's leading position in the travel business.

" has been among the pioneers of the booming online trade. We've proven to be genuine stayers in the market place because we offer customers an extraordinary breadth of global choice and pricing," said Ms Lim.

"Australian people love to travel, they love to know that they're getting some of the best deals on the planet and they are extraordinarily receptive to web based innovation.

"After just ten years of operation here we have penetrated the market to such an extent that one in every 20 Aussies is a member."

She pointed to a rewards strategy unencumbered by the common swathe of red tape for the organisation's swift march to the million marker.

"Our members appreciate the fact that they're rewarded in US dollars," said Ms Lim. "It's very simple, unambiguous, and they can spend as many of their reward dollars on any of our 45,000 listed hotels in 120 countries. Wherever they book - a dollar means a dollar."

Ms Lim said that's dollar model stood up strongly when compared to loyalty points programs, "The value of points in other loyalty schemes can readily change, they can also be prescriptive, confusing, and can be difficult to redeem points for what you want, when you want.

"Prominent airline frequent flyer programs have recently devalued the worth of some customer loyalty programs whereas we're focused on giving members a redeemable dollar program, free of red tape, which delivers a quantifiably good deal."

Ms Lim said the recent launch of's "DreamClub" offered increased levels of service and value. "With the deployment of DreamClub not only do we continue to offer real dollar value but we give members who book multiple stays the chance to earn dollars at an accelerated rate."

Internationally, part of Orbitz Worldwide, now has six million members. The online adoption of in Australia is comparatively far higher than the other nine country-specific sites which between them account for five million members.

FACT FILE's tenth anniversary is July 2008. started out life in 1995 as a traditional travel agent called Flairview Travel operating from in Australia with two branches in Russia and Australia.

As the online boom rapidly gathered momentum in the mid to late 90s Flairview Travel realised that this presented consumers and travel agents alike with an extraordinary opportunity. Leveraging the power of the internet and its ability simplify the whole travel planning process Flairview Travel launched in 1998.

Business grew quickly with simple to use functionality and wide range of accommodation choice of over 45,000 hotels at savings of up to 60% in 120 countries worldwide. HotelClub is available in thirteen languages offers its customers access through country specific sites in 10 countries including,,,,,, and is operated by HotelClub and is part of Orbitz Worldwide.