Research and Markets: Current and Comprehensive Assessment of Spectator Sports, Sports Media, Professional Sports Franchises and Sports Marketing

August 12, 2005 (PRLEAP.COM) Sports News
Dublin - Research and Markets ( has announced the addition of The 2006 Sports Business Market Research Yearbook to their offering

This market research report is a current and comprehensive assessment of spectator sports, sports media, professional sports franchises, and sports marketing. First published in 1997, this is the 9th annual assessment of the sports business in the U.S.

The assessment of the sports marketplace includes 15 categories of spectator sports, 32 marquee sports events, 116 major league sports franchises, golf, tennis, collegiate sports, women's professional sports, and the minor leagues; for each are presented comprehensive statistics, market characteristics, and trends.

Sports marketing topics include sports broadcasting and advertising, licensing, sponsorships, and athlete endorsements. Over 50 website links directly embedded into the electronic edition provide access to additional market research information and other resources important to the sports business marketplace.

Topics covered include:

- Major Events
- Spectator Sports
- Sports Television Broadcasting
- Sports Radio
- Sports Online
- Professional Sports Teams
- Sports Marketing
- Sports Facilities
- The Economic Impact of Sports
- The Future of Sports

For more information visit

Laura Wood
Senior Manager
Research and Markets
Fax: +353 1 4100 980