Search Engine Positioning Critical to Dental Website Marketing Success

August 20, 2008 (PRLEAP.COM) Business News
Since many American dentists have seen a drop in new patients as a result of the slowing economy, dental marketing expert Jim Du Molin has introduced a video tutorial program entitled "The Nine Truths of Internet Dental Marketing." The second segment of this series is "Dental Website Marketing: Search Engine Positioning."

This video tutorial explains what really counts in internet marketing for dental practices by exploring the importance of search engines like Yahoo, Google & Microsoft.

Positioning internet dental marketing web site campaigns with major search engines is essential to reaching dental consumers trying to find a dentist online. Understanding target patient types is the first step in dental website development and search engine position and website optimization.

Dentists should target specific types of high-value new patients. In these tough economic times, it's important to focus dental marketing dollars on high-value patients. Different dental offices serve different markets: Cosmetic Dentistry, Implant Dentistry, Sedation Dentistry, Orthodontics, Invisalign, etc.

"It all goes back to the old real estate adage that location is everything," said Du Molin, explaining how dental website marketing starts with search engine positioning (also known as SEO, or Search Engine Optimization).

"It is important not to let anyone tell you that they can guarantee you the top position on Google, Yahoo or MSN's results," advised Du Molin. "While they can have an effect, no search engine optimization company can control these results. The only way a dental website optimization company can guarantee continuing page-one results is to buy a paid ad. Beware; this can be a very expensive proposition."

"Search engine results can be broken into two segments: organic and paid," Du Molin continued. "Generally, organic results pull a better response from potential dental patients than paid ads, in some cases by as much as much as 8 to 1."

The next segment of the Nine Truths series will be released shortly. Truth 3, "Dental Practice Marketing: Multiple Website Strategy," will explore the concept of using multiple dental websites to target high-value new patients.

To receive the complete series, visit to register at no cost. Internet Dental Alliance members also receive access to additional information on dental website development.

Visit for more surveys in the areas of dental implants, cosmetic dentistry, edation dentistry, wisdom teeth, braces, and dentures. Jim Du Molin offers a free weekly newsletter and dental practice management advice.