New Executive Director Named at Latino Midwest News

Robbinsdale, Minnesota. Adolfo R. Cardona, Founder and Publisher of Latino Midwest News is pleased to announce the appointment of Fernando Duque as the new Executive Director effective October 1st of 2004

"Fernando has a wealth of experience both inside and outside the publishing world," says Adolfo. "Not only does he have a strong business background, but also he has an understanding and appreciation of the importance of connecting with readers and advertisers."

Most recently, Fernando worked managing a large printing company in upstate New York. Fernando has successfully focused PROFIT against its target market resulting in strong loyalty growth.

Fernando is currently pursuing an MBA at St. Mary's University of Minnesota. " If anything, Fernando will be able to implement some of the latest managerial concepts with the company's strategies and I am confident he will do well' Said Adolfo.

Latino Midwest News position itself as the only publication in the Midwest targeting seven states and with a distribution of over 40.000 copies a month.

"Latino Midwest News has been connecting the upper Midwest Hispanic readers for the last five years and we are excited to have someone with a fresh view such as Fernando to help us accomplish our mission of staying connected with News and Information' concluded Adolfo