Search Tool Matches Up Consumers With Credit

September 03, 2008 (PRLEAP.COM) Business News
OAKLAND (September 3, 2008) - today announced the launch of a new personal finance search tool for consumers seeking credit card, mortgage, and other loan products.

The transparent, open marketplace allows consumers to see what personal finance products they are most likely to qualify for - before they even apply.

Through partnerships with credit bureaus, KnowBeforeYouApply conducts a "personal pull" on a consumer's credit profile, which unlike above-the-line inquiries, does not affect their credit score in any way.

The information is then run through a patent-pending process to determine which available offers from banks and credit card companies are best suited for the consumer, based on their unique credit profile.

Offers are presented alongside a "credit grade," which is a representation of the consumer's credit report and score on an A-F scale, like those used by academic institutions. The user-friendly interface and easy sorting functions let each consumer filter through his/her credit options and choose the "perfect match" - which ultimately saves both time and money.

"Our goal is to provide consumers with more transparency into the whole process. They will then be able to make better decisions up front without having to apply to multiple credit card offers before finding the right one," says CEO and founder, Ike Eze.

The companies and lenders benefit too, he added. Not only does the service reduce the number of declined applications and their associated processing costs, it gives them a more targeted and cost-effective method to acquire new customers.

About KnowBeforeYouApply

KnowBeforeYouApply, a Centrro, Inc. service, is a search tool designed to help consumers find personal finance products that best fit their unique needs. The transparent, consumer-centric marketplace allows people to shop anonymously for products that fit their specific credit profile, without ever applying. This translates to higher approval rates from lenders and higher satisfaction rates from customers. For more information, please visit