Lincoln Creative Group announces expanded SEO capability for improving keyword ranking

September 15, 2008 (PRLEAP.COM) Business News
Citing changes in alternative Internet media networks and search engine ranking schemes to include them, search engine optimization provider Lincoln Creative Group, Ltd has initiated several programs to improve organic keyword rankings.

Frustration with pay-per-click costs and time to actively manage a PPC campaign to improve inquiry volume, especially for small businesses, has led to poor results for website owners, according to Lincoln Creative CEO Bill Wolski. By adding social media connection points such as Facebook, MySpace, LinkedIn, and YouTube with links to client's websites, and by adding press releases, electronic white papers, blogs and video tags, you can make great inroads in link building, he said.

For B2B marketers, social network sites are forming the new backbone of industry connectivity. These sites have the networking benefits of professional industry associations, according to Wolski. Yet because they are less formally defined are easier to constitute, he said.

Attending conferences online and bringing associates from other disciplines or business to exchange ideas are only some of the ways social networking sites are changing the landscape of business communications, he said. Lincoln Creative Group SEO services taps into this network with link building schemes that improve ranking.

Search Engine Optimization (SEO) techniques are constantly evolving and are becoming more recognized for their direct contribution to sales, according to SEO provider Lincoln Creative. SEO advertising link building, using alternate channels such as social media sites, directly supports traditional advertising where message frequency and targeted messages build awareness.

"By reconfiguring link-building schemes to ensure that social network link-building programs become an integral part of marketing communications planning, we help to ensure that a company's sales and marketing keywords, its sales hot buttons, are raised to the top two pages of the search where they do the most good," according to Wolski. "We have structured our SEO programs to automatically include social networking sites."

Lincoln Creative Group is a full service advertising agency and direct marketing consultancy located in Warrenville, IL . Formed in 1994 by business marketing consultants, the purpose of the company is to improve marketing communications through advanced Internet technology. Their website concentrates on four core services that include direct mail, market research, SEO-SEM and trade show booth design. Business and Direct Marketing Consultants are available through the LDM Consulants network.