Website Optimization Secrets Book Receiving Rave Reviews by the Media
October 27, 2008 (PRLEAP.COM) Technology NewsWebsite Optimization's new book titled Website Optimization: Speed, Search Engine and Conversion Rate Secrets has received rave reviews by the website development and Internet marketing media. Published by O'Reilly Media, Website Optimization shows how online marketing and web performance work together to ensure website success.
"Website Optimization Secrets is being called a 'must have' book by top media in the web development and Internet marketing industry," stated Author Andy King. "We wrote this book to be the definitive guide to website optimization for both web marketers and developers. Website Optimization gives you effective strategies and precise techniques to help your website attract more prospects and successfully convert them to buyers. It's your guide to success on the Web today."
Website Optimization Secrets in the News:
"This is a book for any Web developer who wants to take her site to the next level. Buy this book, you won't be sorry." ~ Jennifer Kyrnin, About.com
"King has put together a valuable reference tool that should be included on the desk of every Web developer, designer and marketer. These procedures should help to make any Web site more effective and profitable. Check it out before your competition does." ~ Lee Underwood, Editor - WebReference.com
"'Website Optimization' gets a thumbs up from this reader." ~ Mike Grehan, The ClickZ Network
"Thoughtful and rich in examples, this book will be a useful reference for website designers." ~ Vint Cerf, Internet Pioneer
This definitive guide to website optimization will appeal to both web marketers and developers. Andrew B. King, president of Website Optimization, LLC, has assembled a team of experts to show you how to:
* Enhance search engine visibility by implementing best practices to improve search engine rankings, including step-by-step keyword optimization and guerrilla PR techniques. Pay-per-click optimization creates winning ad copy, profit-driven goals, and optimized bids to boost ROI.
* Maximize conversion rates by using landing page guidelines to increase leads and sales with persuasive copy and effective design, including unique sales propositions and slogans.
* Tune website performance by using XHTML, CSS, and Ajax optimization to increase speed, plus advanced server-side techniques that improve response times and minimize bailout rates.
* Employ advanced web metrics by gathering details about visitors to measure and optimize web conversion and success rates. New metrics and tools include Pathloss and AOL's Pagetest.
Your guide to success on the Web today, Website Optimization Secrets gives you effective strategies and precise techniques to help your website attract more prospects and successfully convert them into buyers.
"Website Optimization: Speed, Search Engine and Conversion Rate Secrets" retails for $39.99
and is available at major bookstores and at Amazon.com
Paperback: 367 pages
Publisher: O'Reilly Media, Inc. (July 17, 2008)
Language: English / ISBN-10: 0596515081 / ISBN-13: 978-0596515089