Slashdot Reviews Website Optimization Secrets by Andy King

November 17, 2008 (PRLEAP.COM) Technology News
Website Optimization: Speed, Search Engine & Conversion Rate Secrets by Andy King has received a favorable review from Slashdot. Published by O'Reilly Media, Website Optimization shows how online marketing and web performance work together to ensure website success.

"Website Optimization is an engaging, comprehensive, and valuable resource for anyone who wishes to improve the online marketing results of their own businesses Web sites or those of the clients they support," stated Michael Ross, SlashDot book reviewer. "Online business owners and Web developers unfamiliar with core SEO and site optimization techniques, are urged to read this book."

"Ross does a thorough job reviewing the book and gave it a highly favorable review," stated author Andy King. "The Slashdot effect is alive and well, our Amazon rankings shot up shortly after the review was published."

Read the full review of Website Optimization Secrets in the

"Website Optimization: Speed, Search Engine & Conversion Rate Secrets" is the definitive guide to website optimization will appeal to both web marketers and developers. Andrew B. King, president of Website Optimization, LLC, has assembled a team of experts to
show you readers how to:
* Enhance search engine visibility by implementing best practices to improve search engine rankings, including step-by-step keyword optimization and guerrilla PR techniques. Pay-per-click optimization creates winning ad copy, profit-driven goals, and optimized bids to boost ROI.
* Maximize conversion rates by using landing page guidelines to increase leads and sales with persuasive copy and effective design, including unique sales propositions and slogans.
* Tune website performance by using XHTML, CSS, and Ajax optimization to increase speed, plus advanced server-side techniques that improve response times and minimize bailout rates.
* Employ advanced web metrics by gathering details about visitors to measure and optimize web conversion and success rates. New metrics and tools include Pathloss and AOL's Pagetest.

Your guide to success on the Web today, Website Optimization Secrets gives you effective
strategies and precise techniques to help your website attract more prospects and successfully
convert them into buyers.

"Website Optimization: Speed, Search Engine and Conversion Rate Secrets" retails for $39.99
and is available at major bookstores and at
Paperback: 367 pages
Publisher: O'Reilly Media, Inc. (July 17, 2008)
Language: English / ISBN-10: 0596515081 / ISBN-13: 978-0596515