August 17, 2005 (PRLEAP.COM) Education News
Edmund Educational Technology (EdTech) aims to serve science and technology teachers.

(Tonawanda, NY – August 19, 2005) — Edmund Scientifics, a leading multi-channel merchant for science hobbyists and enthusiasts announced today the launch of a new catalog, Edmund Educational Technology or EdTech.

EdTech combines elements from Edmund’s traditional 100-page catalog, along with more than 150 new products to provide science and technology teachers with the latest, innovative educational technology items available.

"EdTech strengthens our strategic position in the education market and will serve the company's goal of providing educators, students, parents and others with the highest quality technology available for educational purposes," said Tom Rosenecker, Director of Marketing for Edmund Scientifics. “Educators have always looked to Edmund Scientifics for something a little different for their classroom, now we have a catalog devoted entirely to them.”

With its launch last fall of the Edmund Scientifics Best Sellers catalog, and its traditional 100 Page Scientifics catalog, Edmund Scientifics now markets itself through three distinct catalog titles and a fully functional online presence. Currently mailing to over 100,000 educational institutions across the US, Edmund EdTech targets senior high school, college and university educators. The focused product selection includes many of Edmund’s most popular items, but aims directly at teachers.

“We looked very closely at our educational customers, and saw an opportunity, “ says Rosenecker. “We found that the schools and colleges that look to Edmund, are really looking to fill a need in their classroom. They come to us for products in astronomy, robotics and optics, because we take our products seriously, which is essential to an educator who needs to engage students.”

In addition to astronomy, robotics and optics, the Edmund EdTech catalog also includes other niche categories like solar, physics and electronics.

Science Kit & Boreal Laboratories, a leading catalog distributor to the education marketplace acquired Edmund Scientifics, a leading multi-channel merchant for science hobbyists and enthusiasts, in 2001. Science Kit is wholly owned by VWR International, recently ranked 11th on the Multichannel Merchant 100. VWR International, Inc. is a leader in the global research laboratory industry with worldwide sales of $3.0 billion US dollars. VWR's business is highly diversified across a spectrum of products and services, customer groups and geography. The company offers more than 750,000 products and services, from more than 5,000 manufacturers, to over 250,000 customers worldwide.