Award Winning Internet Marketing Company, E-site Marketing, Given 2008 Best Hotel & Lodging Website
November 16, 2008 (PRLEAP.COM) Travel NewsSOUTHLAKE, Texas, Nov. 16, 2008 – E-site Marketing, the Sabre Holdings premier Internet marketing company specializing in online business solutions exclusively for the hospitality industry wins the Best Hotel and Lodging Website Award from the Web Marketing Association for Hotel Terra Jackson Hole. The 2008 WebAwards names the best Websites in 96 industry categories as submitted by interactive agencies and Website development and marketing firms around the world. E-site Marketing won the award for the Best Hotel and Lodging Website out of 2,400 sites from 45 countries.
While these awards focus on several Website design elements, E-site Marketing also focuses on ensuring that every hotel and travel Website development project conveys the unique brand promise and experience of the hotel while maximizing return on investment (ROI). E-site Marketing was contracted by Terra Resort Group and worked with Hornall Anderson Design Works to design and develop a new Website for Hotel Terra.
Hotel Terra is the first in a collection of green hotels launched by the Terra Resort Group. Aesthetically the Website design and presentation reflects the "luxury redefined" tagline of the hotel and sustainable philosophy of the property.
In addition to winning the Best Hotel and Lodging Website Award, E-site Marketing has improved Hotel Terra's online Look-to-Book Ratio by 100 percent when compared to the same period in 2007 ("Look-To-Book" is a Key Performance Indicator of Website and e-marketing program effectiveness). Additionally, the hotel's overall Website traffic has grown 54 percent since the Website launch while Search Engine traffic has grown 22 percent during the same time period.
"E-site Marketing was able to capture our vision and work closely with our advertising agency to create a truly unique experience for visitors to our Website," said Samantha Denny, corporate director of marketing for Terra Resort Group. "We have also been impressed with the team at E-site Marketing and their in-depth knowledge of how search engine marketing works. Their hands-on approach has certainly produced results for us."
In addition to winning the Best Hotel and Lodging Website Award, E-site Marketing won eight Web Marketing Association Awards out of the nine Websites entered into this year's competition including:
• Lake Austin Spa Resort - Hotel and Lodging Standard of Excellence;
• GILT at The New York Palace Hotel - Restaurant Standard of Excellence;
• Hotel Terra Jackson Hole - Best Hotel and Lodging Website;
• The Driskill - Hotel and Lodging Standard of Excellence
• L'Auberge Del Mar - Hotel and Lodging Standard of Excellence
• Arizona Grand Resort - Outstanding Website;
• CitizenM Hotels - Hotel and Lodging Standard of Excellence;
• Hotel Icon - Hotel and Lodging Standard of Excellence.
"Our team is focused 100 percent on exceeding customer expectations," said Felix Laboy, president and chief executive officer of E-site Marketing. "We are delighted to be recognized by the Web Marketing Association for the work we do and equally thrilled when our customers' goals are met."
About E-site Marketing
E-site Marketing, a Sabre Holdings company, located in Bethesda, MD, specializes in creating E-business solutions exclusively for the hospitality industry. This Internet marketing firm's unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment. For more information on E-site Marketing, call 301-986-9566 ext. 37; email firstname.lastname@example.org; or visit the web site at www.esitemarketing.com.