CLEARLINK Launches Pay Per Call Program
November 28, 2008 (PRLEAP.COM) Business NewsSALT LAKE CITY, November 28, 2008 – CLEARLINK recently launched a new pay per call platform that allows existing and new affiliates to drive qualified inbound calls to their sales facility on a per call basis. CLEARLINK affiliates now have the added flexibility to market online, offline, or take a hybrid approach by posting toll free tracking numbers on their web properties in conjunction with complete online order processes or lead forms.
"The per call payment model is really bridging the gap between online and phone conversions," said Mauri Love, VP Marketing. "Customers still prefer personal phone interaction over other forms of communication when it comes to ordering complex or expensive products and services, like home security. Customers want to know that they are getting the right service before they commit to a twelve month contract."
Similar to form-driven lead generation, phone leads are qualified through an Interactive Voice Response system (IVR) and must meet a minimum talk time threshold in order to be considered billable. CLEARLINK affiliates benefit from lower abandonment rates and higher overall returns by giving consumers multiple channels via which they can transact a sale. By placing dedicated toll free tracking numbers on their hosted landing pages or utilizing click to call technology, affiliates capture additional sales they otherwise would have lost.
To facilitate purely performance-based partnerships, CLEARLINK owns and operates a sales facility in Salt Lake City, UT. Every affiliate receives a unique toll free tracking number and access to real-time reporting on call detail, sales, and commission payments.
"The affiliate marketing space is going through a transformation," said Ty Christensen, Director of Business Development. "Instead of paying for clicks or leads, merchants are looking to pay for phone calls or customer acquisitions. As a merchant, we saw the value in this model several years ago-it aligns our interests with those of our affiliates. We're all working together to drive sales, which drives bottom line for everyone involved."
Founded in 2003, CLEARLINK is one of the leading performance-based marketing companies in the nation. The CLEARLINK network includes top home service offers, such as DISH Network, ADT Home Security, Qwest, HughesNet Satellite Internet, and more. More information is available at http://clear-link.com/.